No.1 mistake entrepreneurs make is not starting
Halla is an artificial intelligence (AI) company that provides retailers personalized recommendations for food ordering. Halla is helping grocers further explore consumer shopping habits. Halla recently closed $1.4 million seed round led by E&A Venture Capital, along with multi-stage VC investor SOSV. The new funding of Halla will allow them to scale its offerings, gaining more in-depth personalization and forecasting data.
Price is a Los Angeles native, he co-founded Halla while studying business at USC. Originally expecting the project to be a “side-hustle” to his studies and internship with will.i.am’s recording studio, he chose to leave both when Halla took off. Price is the organization’s principal dealmaker, responsible for relationships with grocery partners, data providers, and investors.