By Elaine Duraes
Small installers and contractors can face an uphill battle when it comes to self-promotion — tight budgets, time constraints, and lack of dedicated marketing personnel and resources leave some wondering how and where to start. Marketing can be as simple or as complex as you want it to be, and even the busiest professionals can use these six easy tips to boost their business:
1. Get free support for being a great installer. Just like credit card companies and airlines, manufacturers often offer free programs where, after going through a selection process, star installers can be rewarded for their work with access to business or website support tools, or local advertising paid for by the manufacturer. Other benefits of joining these programs include support with financing options and networking and quarterly events, helping smaller businesses take advantage of tips and resources from seasoned professionals.
2. Grow your business with Facebook. More customers are hopping online to search for quality services, and Facebook is one of the leading channels they’re using. Don’t miss out on the potential to grow your business online – create a Facebook business page showcasing all of your services and expertise.
3. Keep up with the industry. Looking to get insight from others in your industry? Many manufacturer loyalty programs offer access to an exclusive Facebook group where installers and contractors nationwide can connect to gain insight on technologies, training and trends from others in the industry.
4. Manage your reviews. We all know word of mouth helps drive business, and in the digital era, that comes in the form of online reviews. Positive reviews can be incredibly beneficial for smaller businesses looking to make a name for themselves, so encourage your customers to leave reviews about their experiences on social media sites. You can do this by sending a follow-up email after installations or projects that asks them to review you on your Google Business or Facebook page.
5. Stay current on your training. One thing a contractor can never get enough of is training – and yet one thing contractors don‘t have enough of is time. With digital methods like webinars and e-academies becoming increasingly popular, you can watch and learn the latest trainings and techniques at your own convenience. Check out training resources from manufacturers’ webinars.
6. Use existing resources. Have no idea where to start when it comes to an online business strategy? Google recently released step-by-step instructions and tips on how to expand your digital presence with its Digital Workshop.
It’s a great starting point for an overview on how to get online with your business.
Elaine Duraes is Marketing Manager, Bosch Thermotechnology. (www.bosch-Thermotechnology.com)