Apple responded by noting that the 30% cut that Spotify CEO Daniel Ek keeps mentioning actually drops to 15% after a year. As a result, Apple claims that a cut of 15% is being applied to only 680,000 Spotify members. These are subscribers who upgraded from the free tier to the premium tier of service between 2014-2016. After that time period, Spotify stopped allowing iOS users to upgrade through Apple’s in-app payment system (iAP). Instead, payments for upgrades must be through Spotify’s website.
Similarly, those using Tinder are being asked to enter their credit card information directly into Tinder’s own payment platform. While Tinder is free, you are limited to 100 right swipes a day. With Tinder Plus and Tinder Gold, you get unlimited swipes and a few other perks as well. Tinder Gold also allows users to see who has swiped right on their profile. The latter costs $12 per month for a six-month subscription or $10 per month for a year’s subscription. And Match Group has included an ingenious plan to keep subscribers wedded (see what we did there) to its own platform. After the first payment is made through Match Group, every subsequent payment will automatically take subscribers to the platform bypassing the Google Play Store’s payment system.
Other companies, including Netflix, are looking to collect payments outside of Apple and Google’s payment platforms
Both Google and Apple argue that they are providing a high-profile storefront for developers to sell their apps and that they aren’t being unreasonable for asking them to make contributions to the eco-systems that allow their apps to thrive.