Target Corp. announced its holiday plans on Thursday, highlighting “Skip-the-Line” mobile checkout technology and unveiling a Black Friday ad with select deals that are already available.
“Skip the Line” will allow customers to pay for their items with team members anywhere in the store using handheld devices. During peak events, such as Black Friday, workers will be located in the busiest departments.
The retailer already launched technology last year that lets store associates place Target
e-commerce orders from the sales floor and have the items shipped to a customer’s home.
“Skip the Line” follows Walmart Inc.’s
“Check Out With Me” announcement, similar technology that allows customers make their purchases directly from store associates throughout various departments.
Target previously announced that it would offer free two-day shipping on virtually any purchase, part of its effort to be what Chief Executive Brian Cornell calls “America’s easiest and most enjoyable place to shop.”
Swift payment, as also demonstrated at Amazon.com Inc.’s
cashierless Go stores, is becoming a significant part of the convenience offering at the largest retailers’ brick-and-mortar locations.
Target published its Black Friday ad on its website, with deals already available on items like televisions, video games, and Instant Pot pressure cookers.
The retailer is planning many promotions. Target RedCard holders will have access to more than 100 Black Friday deals starting November 21.
For Black Friday, Target will offer deals starting Thanksgiving morning. Stores will open at 5 p.m. and remain open until 1 a.m. on Friday. Stores will re-open at 7 a.m. the following day.
On Black Friday, guests who spend $50 online or in stores or scan the wallet feature in the Target app will receive a 20% discount that can be applied November 27 through December 8. Target is also offering Weekend Deals starting November 10.
According to data from Deloitte’s annual Holiday Survey, 82% of people say promotions influence their holiday shopping, with price discounts and free shipping having the most appeal.
Target shares have rallied 28.2% for the year to date, outpacing the SPDR S&P Retail ETF
(up 4.3%), the Amplify Online Retail ETF
(up 7.1%) and the S&P 500 index
(up 1.6%) for the period.