Affiliate Marketing

Spanish affiliate marketing spend up 49.8% for Q3 2018 – AffiliateINSIDER


The Spanish gambling authority Dirección General de Ordenación del Juego (DGOJ) has published its Q3 2018 results, with affiliate marketing spend rising to €7.4 million, a 49.8% year-on-year increase.

For the three month period, Spanish GGR rose by €181.7 million, up 29.9% year-on year, while the online casino sector provided the biggest increase, up 39% to €60.8 million.

Sports betting recorded similarly positive growth of 27.4% to €97.4 million, reinforced by the FIFA World Cup. Despite the Spanish national team’s early exist at the hands of hosts Russia, a whopping €1.6 billion was staked, a rise of 21.6% from Q3 2017. June was also confirmed as Spanish igaming operators’ best ever month thanks to World Cup fever.

The Spanish casino vertical delivered revenue of €60.9 million, over a third higher than 2017’s third quarter, slots rose by 54% to €34.2 million, while live roulette went up to €11.9 million, a 31% rise.

Last month, it emerged that the DGOJ was working alonside La Liga’s integrity unit. The pair reported 39 suspicious betting alerts during the 2017-18 Spanish football season, which resulted in nine criminal court cases prosecuting match-fixing offences.

La Liga and DGOJ officials presented Spanish media, with the results of their working collaboration on maintaining Spanish football’s integrity against corruption and match-fixing.

Out of the nine criminal cases put forward by La Liga, seven have been prosecuted by Spain’s judiciary.

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