World Business

Second Ikea Bootcamp Seeking More Start-Up Partners


Ikea is looking for 20 growth-stage startups to work with it in developing pilot programs.

The Ikea Bootcamp initiative first kicked off in 2017, when the company invited 10 startups to with the home furnishings retailer to accelerate their startups. The latest Ikea Bootcamp version wants to identify double the startups prepared to work with the company.

Ikea said that it wants to find partners that can help with the big challenges involved with creating a better everyday life at home for consumers worldwide, now and in the future. Challenges Ikea designated include ensuring affordability for the many people, connecting with and being accessible for people across the world, and enabling a positive impact on the planet, the people and society.

“Ikea has made a huge commitment where we will transform our business model from linear to a circular business, meaning many changes. For us this means a lot of entrepreneurial ‘doing’ and not waiting for perfection. We see the Ikea Bootcamp program as an opportunity to find startups with creativity and knowledge that can truly challenge us going forward,” Tony Sandelius, range and product development manager at Ikea of Sweden, said in announcing the new Bootcamp launch.

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