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Global Fantasy Sports Market 2018-2022| High Internet Penetration and Increasing Adoption of Smartphones Impacting the Market Growth| Technavio – Business Wire


LONDON–(BUSINESS WIRE)–The global fantasy sports market 2018-2022 is expected to post a CAGR of
close to 12% during the forecast period, according to the latest market
research report by Technavio.

A key factor driving the growth of the market is high internet
penetration and increasing adoption of smartphones. Increased internet
penetration, especially in APAC, is likely to drive the market during
the forecast period. Affordable smartphones and high-speed internet
access have surged the number of a fantasy sports player. Smartphones
help end-users play fantasy sports irrespective of location and time.
This also augments participation in fantasy sports through mobile
devices, which will drive market growth.

This market research report on the global
fantasy sports market 2018-2022
also provides an analysis of the
most important trends expected to impact the market outlook during the
forecast period. Technavio classifies an emerging trend as a major
factor that has the potential to significantly impact the market and
contribute to its growth or decline.

This report is available at a USD 1,000 discount for a limited time
only:
View
market snapshot before purchasing

In this report, Technavio highlights the use of fantasy sports for brand
promotion as one of the key emerging trends in the global fantasy sports
market:

Global fantasy sports market: Use of fantasy
sports for brand promotion

The use of fantasy sports for brand promotion has become a trend. Many
big brands are trying to use fantasy leagues to market their products.
These global brands use fantasy sports for promotion mainly to target
high-income customers in the age range of 25 to 50 years. This influx of
advertisers is expected to continue over the next few years and promote
market growth.

“Unilever launched its Dove men care fantasy football hub, which
grants consumers exclusive access to fantasy football suggestions and
advice from ESPN analysts. Also, Toyota purchased the advertising space
to sponsor the Yahoo fantasy football league recaps,”
says a senior
analyst at Technavio.

Global fantasy sports market: Segmentation
analysis

This market research report segments the global fantasy sports market by
type (fantasy soccer, fantasy baseball, fantasy football, fantasy
basketball, and other sports) and geographical regions (APAC, EMEA, and
the Americas).

The Americas led the market in 2017 with a market share of more than
47%, followed by EMEA and APAC respectively. The dominance of the
Americas can be attributed to the launch of various apps for fantasy
sports and high internet penetration and increasing adoption of
smartphones.

Looking for more information on this market? Request
a free sample report

Technavio’s sample reports are free of charge and contain multiple
sections of the report such as the market size and forecast, drivers,
challenges, trends, and more.

Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

About Technavio

Technavio
is a leading global technology research and advisory company. Their
research and analysis focuses on emerging market trends and provides
actionable insights to help businesses identify market opportunities and
develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists
of more than 10,000 reports and counting, covering 800 technologies,
spanning across 50 countries. Their client base consists of enterprises
of all sizes, including more than 100 Fortune 500 companies. This
growing client base relies on Technavio’s comprehensive coverage,
extensive research, and actionable market insights to identify
opportunities in existing and potential markets and assess their
competitive positions within changing market scenarios.

If you are interested in more information, please contact our media team
at media@technavio.com.

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