World Business

Colaco Named Pier 1 Chief Customer Officer


Pier 1 Imports has named Donna Noce Colaco as chief customer officer.

In the newly created position, Colaco will oversee the merchandising organization as well as product development, planning and allocations, stores, marketing and e-commerce. She reports to Alasdair James, Pier 1 president/CEO.

Prior to her Pier 1 appointment, Colaco served as brand president of White House Black Market, a Chico’s FAS operation where she led a brand repositioning and business turnaround. Her responsibilities there included retail and e-commerce operations, which included 500 stores, as well as brand development, product design, marketing, merchandising and financial planning. Colaco also served as a member of the Chico’s FAS executive committee, which developed corporate initiatives and business strategy.

“With 40 years of experience in the retail industry, she brings a successful track record of reinventing brands, spearheading new business initiatives and driving long-term sales and profit growth, which we believe will be instrumental to our success at this time of transformation,” said James. “Moreover, Donna’s deep expertise in merchandising and omnichannel operations, married with her focus on brand-building and customer centricity, make her an ideal addition to our leadership team as we execute our New Day plan.”

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