World style logo HUGO introduced lately that it’s going to collaborate with famend Internet 3.0 corporate, Imaginary Ones on a holistic, 360-degree metaverse revel in. This partnership sees HUGO take a significant step ahead in its exploration of the metaverse, because the release of its first-ever NFT assortment marks some other vital milestone within the international refresh of the emblem in 2022.

An unique HUGO x Imaginary Ones NFT choice of 1,001 3-D animations, entitled ‘Embody Your Feelings’ (EYE), can be introduced in early November. The purpose of the gathering is to inspire everybody to hook up with their feelings, and to proportion a message that each one emotions – certain and detrimental – are legitimate and must be embraced, as the liberty to really feel and categorical can considerably give a boost to psychological well being and total well-being.

Of the 1,001 NFTs, six characters will comprise particular attributes. 5 characters each and every constitute one among our on a regular basis feelings – pleasure, unhappiness, concern, anger, and love. The thrill storyline of the gathering may also receive advantages a charitable motive as, to mark Global Psychological Well being Day on October 10, a different 6th persona bringing in combination all 5 feelings can be auctioned, with 100% of the proceeds donated to Early life Acutely aware of Psychological Well being (YAM). This evidence-based psychological well being program invitations younger other folks elderly 13 to 17 to be informed about and discover the subject of psychological well being, and has been performed with greater than 85,000 youngsters throughout 16 nations.


An allowlist will supply get admission to to the HUGO x Imaginary Ones EYE assortment, and permit acquire of the NFTs. Of one,000 allowlist spots in general, 500 can be allotted to consumers who acquire an unique phygital T-shirt. There are 500 limited-edition T-shirts on the market, and each and every will comprise a QR code the place customers can be directed to a Snapchat Lens to create a different augmented fact impact.

The remainder 500 allowlist spots can be dispensed to current holders of the Imaginary Ones’ genesis NFT assortment, and thru a myriad of actions on Imaginary Ones’ Twitter and Discord platforms from October 4 onwards.

Miah Sullivan, Senior Vice President of World Advertising & Logo Communications at HUGO BOSS, mentioned: “The metaverse is an exhilarating new house for style manufacturers, one this is wealthy with doable for HUGO. We’re excited to spouse with Imaginary Ones to ship an NFT choice of gorgeous 3-D belongings that allows us no longer handiest to additional discover this digital global, but additionally to proportion a message of self-acceptance and being true to your self, which is on the center of what HUGO stands for”.

Clement Chia, Co-Founding father of Imaginary Ones, mentioned: “Imaginary Ones is humbled and venerated to spouse with HUGO and to be the primary Asia-born NFT venture to collaborate with a world style logo. We proportion the HUGO’s values and dedication to contributing to an inclusive and equitable global. With this partnership, we aspire to improve Imaginary Ones’ presence past the Internet 3.0 house and additional our motive in embracing inclusivity and variety all over the place”.

Along with receiving a “golden price ticket” for a ten% bargain within the HUGO on-line retailer, all holders of a HUGO x Imaginary Ones NFT could have get admission to to Imaginary Ones’ staking ecosystem, which grants the holder a separate set of particular HUGO x IO products, reports, and content material, together with virtual HUGO wearables and HUGO-themed Imaginary Ones drops.

Going ahead, HUGO and Imaginary Ones will discover quite a lot of techniques to proceed strengthening this partnership and supply additional price to holders of the gathering, together with unique reports within the metaverse. That is simply the primary of a line-up of tasks to convey HUGO’s logo revel in at the side of the creativity and positivity of Imaginary Ones.


HUGO, the more youthful of the HUGO BOSS manufacturers, is the platform for self-expression and original dressing. Globally engaged, at all times curious and uniquely expressive, HUGO creates garments for many who lead moderately than apply to push individuality and boundless styling ahead. HUGO BOSS, constructed from its two manufacturers: HUGO and BOSS, is likely one of the main corporations situated within the top rate phase of the worldwide attire marketplace. The gang gives collections in 128 nations at round 6,800 issues of sale and on-line in 59 nations by means of With roughly 14,000 workers international, the corporate, founded in Metzingen, Germany, posted gross sales of EUR 2.8 billion within the fiscal yr 2021.

About Imaginary Ones

Imaginary Ones is an NFT assortment comprising 8,888 absolutely animated and 3-D characters at the Ethereum community. Based by means of Singaporeans Clement Chia and David Lee, Imaginary Ones believes in the use of artwork to unfold love, positivity and creativity. Along 3 different companions – Gregory Poon, Caleb Hoon and Jerome Kwek, the workforce introduced some of the a hit international NFT tasks to this point, promoting out all the assortment inside 6 mins of the Dutch Public sale sale. Thus far, greater than 12,000 Ethereum (~$20,000,000 USD) of gross sales quantity had been transacted on OpenSea.




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