Sky Sports activities and Audi show off innovation doable via Energy Meter in The Hundred | Cricket Information

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Audi was Sky Sports activities’ first-ever innovation spouse this yr and kickstarted their collaboration with the creation of the Energy Meter as a function to the second one season of The Hundred. The purpose is to hold additional innovation initiatives throughout to different sports activities inside Sky’s providing.

Ultimate Up to date: 22/09/22 5:30pm


Audi became Sky Sports' first ever innovation partner this year and kickstarted their collaboration with the introduction of the Power Meter as a feature to the second season of The Hundred

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Audi was Sky Sports activities’ first ever innovation spouse this yr and kickstarted their collaboration with the creation of the Energy Meter as a function to the second one season of The Hundred

Audi was Sky Sports activities’ first ever innovation spouse this yr and kickstarted their collaboration with the creation of the Energy Meter as a function to the second one season of The Hundred

The sport of cricket can delight itself at the class of a beautifully-guided duvet power, the precision and moxie of a ramp shot, the sphere belief of a opposite sweep. And once in a while, cricket lives for highlight-reel brawn on the crease.

Ever puzzled which avid gamers strike the ball the toughest? Sky Sports activities partnered with Audi this summer time to reply to that query with the creation of the Energy Meter for the second one season of The Hundred.

It set the tone for Sky and Audi’s ambition to enforce additional innovation throughout a couple of sports activities throughout the channel’s providing, from golfing to rugby league and past.

“Audi and Sky are two companions that experience innovation on the middle of what they do,” mentioned Tony Moore, Audi’s Head of Advertising. “Vorsprung durch Technik is greater than a strapline, we are living development in all we do.

“It is a actual innovation for cricket and an actual first for the game, it options in each the boys’s and ladies’s sport. Audi seems for leaders of their respective box and in Sky we all know now we have a spouse that strives for excellence, professionalism, inclusivity and integrity.

A look at the best shots, catches and wickets from the third week of The Hundred.

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A take a look at the most productive pictures, catches and wickets from the 3rd week of The Hundred.

A take a look at the most productive pictures, catches and wickets from the 3rd week of The Hundred.

“We have now were given large plans with Sky to create thought-provoking content material that demonstrates the energy of our emblem. This an ideal platform for us so that you could do this.”

The Hundred represents cricket’s largest innovation lately, thereby presenting itself as an ideal platform on which to show off the thrilling doable of Sky and Audi’s collaboration.

“Audi is an overly horny emblem for us to paintings with,” mentioned Jason Landau, Ingenious Director at Sky Sports activities. “They talked to us about their values and power for innovation and what it supposed for them. It is such an exhilarating get started for us to be doing this with the Energy Meter.”

The Energy Meter utilises Hawkeye knowledge to measure the largest pictures in each the women and men’s festival, pitting the Liam Livingstones and Will Jacks of the arena in opposition to one any other whilst highlighting the abilities of the Lizelle Lees and Nat Scivers.

“We get requested so much, who hits the ball the toughest? It is a very tricky factor to quantify, it is velocity off the bat, release perspective, as a result of in case you hit it 90 levels immediately up that isn’t what you wish to have from the sport of cricket, you wish to have it about 45 levels, and in addition distance,” mentioned former England captain Nasser Hussain.

Highlights of Trent Rockets' victory over Manchester Originals in the men's final of The Hundred at Lord's.

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Highlights of Trent Rockets’ victory over Manchester Originals within the males’s ultimate of The Hundred at Lord’s.

Highlights of Trent Rockets’ victory over Manchester Originals within the males’s ultimate of The Hundred at Lord’s.

The Energy Meter noticed 5 further Hawkeye cameras unfold round grounds so as to appropriately monitor the trail of the ball from the bat to its finish level.

Hawkeye knowledge rated each the velocity and distance of pictures out of fifty sooner than generating a mixed ranking out of 100, with knowledge bars visual on display to animate every price.

“They measure velocity off the bat, release angles, after which they get a hold of a score,” mentioned Bryan Henderson, Director of Cricket for Sky Sports activities. “If Liam Livingstone for instance hits a six 120m, smashes it out the park, then that is going to get a score of about 96, one thing like that.

On the middle of The Hundred’s creation and early luck has been its gender-inclusive attraction to younger and new audiences along with long-time cricket lovers.

This season noticed households make up 41 according to cent of price tag gross sales in a upward push from 36 according to cent in 2021, whilst 271,000 folks attended the ladies’s match in an international report for a ladies’s cricket festival, the ECB introduced.

Highlights of Oval Invincibles' win over the Southern Brave in the The Hundred final at Lord's.

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Highlights of Oval Invincibles’ win over the Southern Courageous within the The Hundred ultimate at Lord’s.

Highlights of Oval Invincibles’ win over the Southern Courageous within the The Hundred ultimate at Lord’s.

The Energy Meter marks any other injection of innovation to mix with distinctive on-screen graphics, the high-octane emblem of cricket demanded by way of the contest’s brief structure and each the regularity and accessibility of video games in furthering that reason.

“They wish to know the way a ways it is long gone, why it is long gone, what distance the ball has coated,” mentioned former India head trainer Ravi Shastri.

“Whilst you see the Energy Meter it explains the angles of the place the ball meets the bat, it additionally tells you the bat velocity which is so essential. I believe it is a sensible thought excellent for The Hundred.”

The place bowlers have lengthy been in a position to quote their tempo, the Energy Meter has shed extra detailed mild on a batter’s particular characteristics. Additional info, extra perception and, in the long run, extra a laugh.

A look back at the best plays from the second season of The Hundred as overseas and domestic players starred alike.

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A glance again at the most productive performs from the second one season of The Hundred as in a foreign country and home avid gamers starred alike.

A glance again at the most productive performs from the second one season of The Hundred as in a foreign country and home avid gamers starred alike.

“We are thankful for Audi getting on board with this, to have some assist when it comes to investment and placing funding into innovation is extremely robust,” added Henderson, Director of Cricket for Sky Sports activities.

“I am truly lucky to be operating Sky Cricket and one of the crucial issues I problem myself to do is get one thing higher annually.

“It is truly essential to have new tales to inform.”

The Energy Meter is just the start.





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