Asian Paints Vs Berger Paints


Asian Paints Vs Berger Paints: We Indians have a detailed courting with colours. And it’s not most effective on account of Holi, the pageant of colours. Thousands and thousands of households sit down in combination in India annually to speak about the colour in their new automotive.

Occasionally the dialog is over a wall painted at the instance of a pageant or a wedding. In sum, colours aka paints make up crucial a part of the lives of Indians. In consequence, the paint trade carries importance for the rustic’s GDP, employment, and traders.

On this article, we will undergo an outline of the paint trade in India. After that, we will take a more in-depth take a look at the most important two Indian paint production corporations i.e. Asian Paints vs Berger Paints. Stay studying to determine!

Trade Evaluation

As in keeping with the knowledge from Nirmal Bang Institutional Equities Analysis, the worldwide paints and coatings marketplace stands at $160 billion. The Indian paints trade makes up 4.38% of that and has been rising sooner than the worldwide and evolved markets. 

The trade is carefully related to GDP expansion. As an example, all over historical past, the Indian paint sector upward thrust has been within the vary of one.5x and 2x of GDP. This may also be simply understood as the total financial system grows, greater source of revenue and commercial manufacturing result in extra intake of paints and coatings.

Trade Department

We’ve some concept of the scale of the paints Trade. Allow us to now attempt to know how the trade is structured.

In sum, the trade will get divided into the ornamental paint section and commercial coatings section. Due to this fact, mixed it is named the paints and coatings trade. 

The ornamental paints class comprises a number of merchandise like external wall paints, inside wall paints, picket finishes, enamels, and ancillary merchandise equivalent to primers, putties, and so on. 

The commercial section reveals programs throughout industries like automobile, marine, packaging, powder, protecting, and different same old commercial coatings. 

Indian Paints and Coatings Trade

As in keeping with figures from Sherwin Williams Investor Presentation, the Indian paint trade is valued at ₹ 62,000 crores. The ornamental paint section accounts for just about 75% of that income. The commercial paints class makes up the stability of 25%. The automobile coatings marketplace provides as much as virtually part of the commercial section revenues in India.

Asian Paints, Berger Paints, Kansai Nerolac, and Akzo Nobel are the 4 greatest paint producers in India. In combination they keep an eye on 65% of the total paints and coatings marketplace. 

Speaking in regards to the segment-wise keep an eye on, their mixed marketplace proportion stands at 75% for the ornamental paints vertical. Then again, the commercial class is extra fragmented with regional avid gamers on equivalent footing. The large 4 have a hang of 51% of the section.

Smaller regional avid gamers make up the unorganized paint production marketplace in India. They provider the call for for lower-priced merchandise and hang virtually 35% of the overall sector. 

Uncooked Subject matter, Trade Enlargement, and Long term Possibilities

Now we perceive who’s who and what’s what within the trade. We will now learn to grasp what are paints made up of. And what has been the monitor file of the trade as an entire.

The trade is delicate to the costs of uncooked fabrics. Greater than 300 merchandise are ate up and part of them are petroleum-based. Due to this fact, the firms within the trade get advantages when crude oil costs decline. On the similar time, emerging crude costs devour into the benefit margins of the producers. 

Except for 2020 and 2021, the Indian paint trade has expanded in double digits traditionally. From 2014 to 2019, the sphere recorded a CAGR of eleven% income expansion. It is without doubt one of the few mature industries that experience grown speedy supported by way of emerging GDP and deeper penetration in non-metro markets. 

India’s in keeping with capita intake of paints is a long way in the back of the worldwide moderate of 13-15 kgs. The rustic’s in keeping with capita intake of paints was once 4.1 kgs within the monetary yr 2018-19. From 2.6 kgs in FY12, it has greater at a CAGR of seven%. Rising disposable source of revenue of the center elegance, increasing rural marketplace, contraction of the repainting cycle, and emerging sale of top-end merchandise are key components backing the expansion of the formal paint trade in India.

The field is more likely to see consolidation and formalization going ahead. In conjunction with putting in new greenfield crops, maximum main producers have introduced brownfield growth plans. This may occasionally lead to a wholesome expansion price for the trade someday.

Along with this, Aditya Birla Team-owned Grasim Industries has introduced its foray into the paints trade. The corporate has earmarked an funding of ₹5,000 crores over the following 3 years.

Trade Research

From what we’ve got realized, we take into account that the trade has grown at a excellent tempo previously. Moreover, the low in keeping with capita intake within the nation provides numerous headroom. Right here we will move in-depth and carry out a SWOT research.


  1. Paints industry experience goodwill and common gross sales on account of their emblem title. This helps to keep the contest at bay. In conjunction with this, it should be famous that paint is a high-value product. Due to this fact well-known and outdated names equivalent to Asian Paints, Berger and Nerolac are the primary collection of the shoppers.
  2. On account of its sheer measurement, Asian Paints has benefited from the cross-selling of more than a few different services and products. Extra corporations are following the go well with making the moat more potent for the incumbents as they aspire to turn into well-integrated corporations for inside decor.


  1. The field could be very dependent at the petroleum trade and margins get hit when crude oil costs climb.
  2. The promoting and distribution prices make up for a large portion of the bills. Regional manufacturers give stiff festival as they may be able to save on those prices and supply lower-cost choices in an inflationary surroundings. 


  1. India’s in keeping with capita paint intake is easily in the back of the ones of evolved international locations. Now not most effective this, but it surely additionally lags in the back of the worldwide moderate. This gives possibilities of a constant expansion price going ahead.
  2. The avid gamers within the trade had been rising sooner on the backside of the pyramid and in tier 1 & 2 towns.
  3. Emulsions, distempers, and putties make up for the low-end merchandise within the paints trade. This marketplace is extremely fragmented and ruled by way of regional manufacturers. Within the putties house, cement corporations have some keep an eye on of the marketplace.   
  4. Targeted advertising and marketing has helped the paint corporations to scale temporarily relating to quantity for this product vary. Later, over time, the similar buyer strikes up the associated fee ladder.
  5. Globally, most effective 40% of the call for comes from the architectural class. The remainder 60% is commercial intake. Distinction this with India the place 75% is ornamental and 25% is commercial. The commercial call for for coatings will upward thrust someday, additional benefitted by way of more than a few executive tasks.


  1. The fragmented and unorganized sector nonetheless contributes to 35% of the call for in India. Apart from for the top class ornamental marketplace and high-ticket commercial marketplace, it provides aggressive pricing with at-par merchandise.

Asian Paints Vs Berger Paints India – Historical past, and Evaluation

For the aim of this newsletter, we will be able to limit the protection to India’s two greatest paint manufacturers: Asian Paints and Berger Paints India.

Asian Paints  

Asian Paints Ltd. is a multinational paints corporate founded out of Mumbai, India. It’s India’s greatest, Asia’s third greatest paint producer, and the sector’s ninth greatest manufacturer. The corporate was once began within the Nineteen Forties by way of 4 buddies. 

It has 26 paint production crops with operations throughout 15 international locations. 

Berger Paints

Berger Paints India may be an Indian paint production corporate. It’s owned by way of Kuldip Singh and Gurbachan Singh Dhingra. The billionaire siblings hang a 75% stake within the corporate which they bought from liquor-baron Vijay Mallya within the Nineteen Nineties. 

Berger has an extended historical past than Asian paints because it was once began in 1923. It noticed more than one possession adjustments until it got here into the arms of the Dhingra brothers. 

It has 16 production crops throughout 4 international locations: Russia, Poland, Nepal and Bangladesh. 

Asian Paints Vs Berger Paints – Product Choices

With the premiumization of the industries, the firms within the trade have augmented their product choices. They provide a large vary of use-specific answers within the paints and coatings house.

In recent years, paint producers have additionally began increasing past their core product choices of paints and coatings. 

Asian Paints

Asian Paints provides a gamut of services and products. Its leader choices come with paints, wall coverings, and waterproofing. In conjunction with the corporate additionally sells wall stickers, mechanized gear, adhesives, modular kitchens and wardrobes, bathtub fittings, sanitaryware, sanitisers, disinfectants, furnishings, furniture & lights services and products, inside design services and products, and different answers.

Berger Paints

As in comparison to Asian Paints, Berger’s non-paints and coatings choices are restricted to sanitisers, disinfectants, and specific portray provider.

Asian Paints Vs Berger Paints – Trade Evaluation

Having come this a long way, we are actually effectively supplied to grasp the 2 corporations and their companies. Henceforth, we will find out about in-depth in regards to the two corporations. 

In step one, we will how those two corporations range in several sides. Later, we will have a more in-depth take a look at their numbers.

Asian Paints

For the monetary yr 2022, the corporate reported a complete source of revenue of ₹ 29,101 crores. Ornamental industry accounts for more or less 85% of the crowd’s income. At this time, the kitchen & bathtub section and commercial section make up 2.5% of every of the revenues. The stability of 10% is Asian paints global income.

This makes it India’s greatest paint corporate with a 40% mixed marketplace proportion and 55% within the ornamental paint class.

 The corporate has arrange two 50:50 joint ventures with PPG Inc, america to cater to the commercial coatings marketplace. One is desirous about automobile coatings. The opposite one services and products the protecting, commercial powder, commercial bins, and light-weight commercial coatings call for.

Moreover, the house ornamental services and products industry accounted for 4% of the overall ornamental income of the corporate. This makes a powerful case for the longer term diversification efforts of the corporate past its same old paints and coatings income. 

Berger Paints

The full income of Berger Paints was once ₹ 7,804 crores for the monetary yr 2022. This makes the corporate virtually 1/third of the scale of Asian Paints. Berger is 2nd in line after Asian Paints with a 12% marketplace proportion in India. The corporate derives 80% of its income from ornamental pigments and more or less 20% comes from commercial paints.

The non-paints line of Berger accommodates most effective portray services and products. Very similar to Asian Paints, Berger supplies consultancy and specific portray services and products. For the reason that segment-wise knowledge was once no longer to be had, the share of this should be small compared to the consolidated gross sales of the corporate.

Asian Paints Vs Berger Paints – Earnings Enlargement

Asian Paints Vs Berger Paints revenue Growth

The revenues of each corporations have grown at a gentle price. For the remaining 7 years, the revenues of Asian Paints have grown at a CAGR of 10.83%. Over the similar duration, Berger Paints noticed a income CAGR of 9.36%. 

Asian Paints Vs Berger Paints – Benefit Enlargement

Asian Paints Vs Berger Paints - Profitability

At the profitability expansion entrance, Berger Paints has outperformed Asian Paints. The online benefit of Berger Paints grew at a CAGR of 12.91% over the past seven years.

While, the ones of Asian Paints grew at a CAGR of 8.90%. 

Traditionally, Asian Paints has been reluctant to cross greater prices to consumers. In consequence, all through more than one quarters, the corporate’s margins would take successful. Moreover, Asian Paints has been diversifying its product traces. Its non-paints services and products have relatively decrease benefit margins. Therefore, the consolidated benefit determine expansion stays beneath drive.

Asian Paints Vs Berger Paints – Key Metrics

Asian Paints is sort of thrice the scale of Berger Paints relating to revenues and four.5x of marketplace capitalization. It instructions the next valuation than its counterpart on account of its sheer measurement and geography & product-led various revenues. 

Details Asian Paints Berger Paints
Face Price (₹) 1 1
Internet Benefit Margin (%) 10.41 9.69
Running Benefit Margin (%) 17.92 16.09
EPS (₹) 31.6 7.72
ROE (%) 21.94 21.2
Marketplace Cap (₹ Cr) 265,000 56,500
Promoter’s Holdings (%) 53 75
Dividend Yield (%) 0.69 0.54
Debt/Fairness Ratio 0.06 0.26
Present Ratio 2 1.42
CMP (₹) 2765 575
Inventory P/E 88 74
Ebook Price 144 40
Value to Ebook Price 19 14
7 Yr Inventory Returns 19.92 16.48

Throughout other metrics, Asian Paints seems to be a greater corporate. Whether or not it’s virtually nil debt to fairness ratio or momentary present ratio. Moreover, the corporate has demonstrated higher margins and go back on fairness.

Due to this fact, this may be inherent within the 7-year moderate inventory returns of each corporations. The traders of Asian Paints have won extra in comparison to the ones of Berger Paints. The inventory has benefited from the economies of scale, lesser possibility because of product diversification, sooner income expansion, and more than a few different components.

Asian Paints Vs Berger Paints - Nifty Performance

In Final

On this article, we in comparison Asian Paints Vs Berger Paints. We understood their industry and the trade that they’re running in. Later, we understood how they’re other relating to scale and product diversification. And in any case, we in comparison them at the foundation of key metrics like income, profitability and monetary ratios. That’s interested by as of late’s article, other people.

We are hoping to peer you round and satisfied making an investment, till subsequent time!

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