What’s a Social Media Dashboard and Why Do You Want One?


Should you’re studying this newsletter, you’ve more than likely heard of a social media dashboard. However you will not be precisely certain what it’s, or how it might let you.

Smartly, whether or not you’re managing one social media account or ten, it may be overwhelming to strategize content material, create posts, and react to traits at the fly. To not point out, monitoring analytics throughout platforms, apps, and gadgets can go away you feeling such as you’re chasing your tail.

By means of consolidating all your social media accounts into one platform, you’ll briefly see what’s taking place around the board and take motion accordingly — with out pulling out your hair.

On this article, we’ll educate you the fundamentals of social media dashboard gear and the way you’ll use one to save lots of time and change into a greater social media marketer.

What’s a social media dashboard?

A social media dashboard is a platform that permits you to view all your social media job in a single position. This comprises scheduling and growing posts, monitoring analytics, and interacting together with your fans.

The most productive social media dashboards may even help you do such things as observe trending content material, set up advert campaigns, and analyze effects throughout platforms. No longer handiest does this make social media advertising and marketing extra environment friendly, nevertheless it additionally lets you get a greater working out of your total social media efficiency — one thing this is just about unimaginable to do whilst toggling back-and-forth between local social media industry profile answers.

Wish to see how a social media dashboard works in motion? The video underneath presentations an summary of the Hootsuite dashboard.

What’s a social media analytics dashboard?

A social media analytics dashboard is where the place you’ll observe, measure, and analyze the efficiency of your social media platforms. You’ll use a social media analytics dashboard to trace what number of likes and feedback your posts obtain, what sort of engagement your content material is receiving, and what sort of new site visitors you’re getting. It’s extra in particular involved in analytics than a social media dashboard.

social media analytics dashboard in Hootsuite

Whilst there are lots of gear, like Hootsuite Analytics, that provide this as a carrier, you’ll additionally create your personal social media analytics dashboard the use of our social media file template (from time to time known as a social media dashboard template). Or, create your personal templates the use of Excel or Google Sheets.

success snapshot shown in social media dashboard template

Why use a social media dashboard?

The usage of a social media dashboard provides you with a transparent assessment of your social media efficiency, so you’ll see what’s running and what’s now not. It additionally lets you observe your development through the years and know the way your content material is appearing. This may increasingly help you save time and money on social media advertising and marketing for your online business.

Listed below are one of the most greatest advantages of a social media advertising and marketing dashboard:

  • Gaining insights with a unmarried look: A social media dashboard presentations all your metrics in a single position so you’ll briefly see what’s running and what’s now not.
  • Sharing efficiency together with your group: Social media dashboards make it smooth to proportion your efficiency together with your group so you’ll keep on best of your technique.
  • Expanding your conversion charges: By means of working out your social media metrics, you’ll form your business plan to extend your conversion charges.
  • Producing earnings: Insights equipped by means of your social media dashboard let you make knowledgeable choices in regards to the gross sales funnel.

What options must a social media dashboard come with?

In search of your subsequent social media dashboard? Listed below are the options you’ll’t omit.

Efficiency monitoring

A social media dashboard must make it smooth to observe your efficiency throughout your entire social media channels, together with impressions, succeed in, and engagement metrics. The extra information you’ll collect, the easier you’ll have the ability to perceive what’s running and what’s now not.

For instance, for those who see that your posts are getting numerous engagement however now not many clicks, it’s possible you’ll need to center of attention on growing extra shareable content material. Or, for those who realize that your target audience is maximum engaged throughout sure occasions of day, you’ll modify your posting time table accordingly.

screenshot of hootsuite social media analytics dashboard

Content material introduction

A social media dashboard must additionally let you with content material introduction, by means of offering insights into what content material is appearing neatly and which subjects are resonating together with your target audience.

Let’s say you’re making an attempt to spice up engagement to your Fb web page. By means of taking a look at your dashboard, it’s possible you’ll realize that posts with photographs carry out higher than the ones with out. By means of including photographs for your subsequent batch of posts, you’ll be giving your target audience extra of what they love.

hootsuite dashboard suggesting best times to post

Hootsuite Analytics appearing the most efficient time for a industry to submit on Fb to get the utmost quantity of impressions.

A just right social media dashboard may additionally lend a hand with content material introduction by means of together with symbol or video editors, and even AI-assisted lend a hand writing captions in your social media posts.

Hootsuite’s integration with In recent years.ai makes use of synthetic intelligence that can assist you create optimized reproduction for all sorts of social media posts.


Every other good thing about the use of a social media dashboard is that you can save time. By means of bringing all your social media information into one central position, you’ll briefly and simply establish patterns and alternatives. This could another way require hours of guide information access and research, pulling figures from particular person local platforms.


Attractive together with your target audience is very important for social media good fortune. A social media dashboard brings all your social messages into one position, letting you briefly and simply reply to shoppers, regardless of which platform they’re the use of.

The most productive social media dashboards may even will let you assign message replies for your group individuals. That manner, your shoppers all the time get the most efficient reaction, and not anything will get left in the back of.

graphic of hootsuite inbox for messaging


A social media dashboard must make sharing your effects with stakeholders smooth. Reporting proves the ROI of your social media efforts and is helping make a case for additional resourcing.

Make a choice a social media reporting dashboard that allows you to generate customized reviews. Bonus issues if you’ll upload your company’s emblem, and time table reviews to be despatched mechanically during the yr.

two cartoon people moving tiles on hootsuite social media reporting dashboard

Aggressive research

In case your shoppers are speaking about you on social media, you wish to have to understand what they’re pronouncing. But it surely’s now not sufficient to simply observe your logo mentions. You additionally want to pay attention to what individuals are pronouncing about your festival. And you wish to have to know the bigger conversations which can be going down on your trade.

Social media dashboards that provide social listening options help you observe conversations about your logo, or your competitor’s manufacturers, on-line. This knowledge can be utilized to tell new content material or get forward of necessary messaging alternatives.

hootsuite streams dashboard view

Progressed collaboration

After all, a social media dashboard too can enhance collaboration inside of your group.

By means of sharing a dashboard together with your group individuals, you’ll give them visibility into your social media efficiency and make allowance them to give a contribution their very own insights. This will lend a hand to make your group extra environment friendly and efficient, and in the long run get you to your method to attaining your social media targets.

Get well at social media advertising and marketing

A just right social media dashboard is not going to simply let you change into a greater social media marketer by means of appearing you efficiency information in a single easy-to-analyze position. The most productive ones will be offering guidelines and learnings to in fact let you recuperate effects.

For instance, Hootsuite’s social media dashboard provides each buyer a “social rating” in accordance with their efficiency over the previous couple of months. Relying to your rating, it is going to recommend spaces of development and techniques you’ll want to use to enhance your rating (and recuperate effects on social media).

social score 90

Wish to know your social rating? Take a look at Hootsuite loose for 30 days (risk-free).

Are you able to create your personal social media dashboard?

In fact! You’ll use our template to make your personal social media reporting dashboard (to find that above). Or, you’ll select a real social media dashboard resolution that may will let you observe your efficiency and likewise set up all your social media in a single position. *wink*

A social media dashboard that may prevent time (and make you a greater marketer)

Social media managers and small industry homeowners are all the time in search of tactics to save lots of time. A social media dashboard help you do exactly that. By means of consolidating all your social media reporting into one position, you’ll simply see what’s running and what isn’t. This may increasingly prevent precious time and let you enhance your social media technique going ahead.

Hootsuite provides a 360-degree view of effects from all your social networks in our social media metrics dashboard. You’ll additionally

  • get insights into the easiest occasions to submit in your target audience and channels to maximise your engagement,
  • observe and respond to messages from one position, making improvements to your reaction time,
  • create customized automatic reviews to turn out your ROI,
  • and observe conversations about your logo on social media, fending off PR crises ahead of they occur.

Take a look at a Hootsuite Professional Trial and get get entry to to most of these options, plus are living social media training classes each Monday. Previous classes have incorporated The way to Get Extra Instagram Fans, The way to Develop on TikTok, and extra.

Loose 30-Day Trial (Possibility-Loose!)

Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the contest.



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