Crimson Rock Actual Property joins cutting edge, tech-powered Actual Dealer; why they made the transfer – St George Information


Promotional symbol courtesy of Crimson Rock Actual Property, St. George Information

CONTRIBUTED CONTENT — Southern Utah’s biggest brokerage, Crimson Rock Actual Property, has joined forces with Actual Dealer, a rising community of brokers development the way forward for actual property. Right here’s why they did it. 

(L-R) Allen Holland, Matt Curtis and Adam Legg with Crimson Rock Actual Property, location and date now not specified | Photograph courtesy of Crimson Rock Actual Property, St. George Information

Crimson Rock is one of the best 100 biggest unbiased brokerages within the country, consistent with RealTrends. Along Crimson Rock Assets Control, which maintains a portfolio of greater than 650 properties, and Crimson Rock Holiday Leases, which manages over 215 nightly leases, the corporate is rising, thriving and owns the biggest marketplace percentage in Southern Utah.

Crimson Rock closed greater than 2,800 transactions totaling over $1.5 billion in quantity and paid $25 million in gross fee source of revenue to their brokers closing yr. In mild in their booming luck, founder Matt Curtis and his companions, Allen Holland and Adam Legg, began brainstorming tactics to provide a part of the industry again to the brokers who helped construct it. 

A number of concepts have been mentioned, together with promoting small percentages to the highest brokers, promoting to a countrywide brokerage company and extra. Then again, none of those choices proved thorough sufficient to fortify the Crimson Rock staff, and that’s when the workshopping for a trailblazing plan started.

Within the fall of 2021, Curtis came upon Actual Dealer, a tech-powered corporate revolutionizing the true property brokerage template. The whole thing about their industry style promised to lift what used to be recently being introduced to Crimson Rock brokers, and the companions unanimously agreed that becoming a member of Actual Dealer would considerably get advantages Crimson Rock as an entire. 

“Our core values aligned with them,” Curtis stated. “This provides our brokers such a lot of extra alternatives.” 

Promotional symbol courtesy of Crimson Rock Actual Property, St. George Information

Actual Dealer creates avenues for agents and brokers to construct wealth and develop their industry via income sharing, fairness incentives and higher fee splits. 

When Crimson Rock changed into a part of Actual Dealer, their brokers have been straight away introduced those advantages in addition to new inventory possession alternatives with corporate matching. Thus far, Crimson Rock is the biggest unbiased brokerage to have joined Actual Dealer. 

Curtis stated partnering with Actual Dealer used to be the fitting transfer for Crimson Rock’s brokers, and the corporate will proceed to prioritize their luck. 

“It provides our brokers an actual alternative to develop into homeowners of the brokerage and create a couple of income streams,” he added. “We really feel that with the gear Actual gives, our brokers will be capable of higher serve their purchasers and our marketplace.”

Crimson Rock brokers now have get right of entry to to day by day reside coaching and schooling with confirmed best agents, brokers and business influencers. Actual Dealer supplies state of the art tech gear to assist brokers arrange their offers, be extra environment friendly and keep hooked up to a supportive group of greater than 5,000 actual property pros throughout the USA and Canada. 

Crimson Rock Actual Property staff photograph, location and date now not specified | Photograph courtesy of Crimson Rock Actual Property, St. George Information

When Crimson Rock used to be established in 2012, Curtis, Holland and Legg got down to revolutionize the business with their management mentality. Nowadays, their staff of 40 agents and over 375 brokers supplies probably the most complete actual property revel in within the space. 

Having constructed an improbable logo in Southern Utah, Crimson Rock’s management staff is able to enlarge the corporate national. Being a part of Actual Dealer opens up the ones pathways, Legg stated. They’ve already began participating with groups in different states, with extra spaces to come back.

“We will be able to achieve new heights for a brokerage in our space with Actual,” he added. “We wish to proceed to serve Southern Utah whilst taking our logo and our experience to different portions of the rustic.” 

Crimson Rock is a gaggle of actual property pros representing consumers, dealers, belongings homeowners and other people from all walks of lifestyles taking a look to make an funding in Southern Utah. From vacant so much to luxurious properties, they do all of it. 

To find your agent, and perhaps your dream house, at

Written through ALEXA MORGAN for St. George Information.

• S P O N S O R E D  C O N T E N T •


  • Crimson Rock Actual Property | Cope with: 90 E. 100 South, St. George | Phone: 435-275-2775 | Web site.

Copyright St. George Information, LLC, 2022, all rights reserved.



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