Not anything is set to unveil the Telephone (1) quickly, so Carl Pei is doing what labored for the OnePlus logo within the early days. He’s development hype with out sharing any significant main points in any way. We now have leaks, and tiny unearths that are meant to get the excitement going sooner than the telephone launches. There’s not anything unsuitable with any corporate looking to marketplace a brand new product, particularly with regards to smartphones. And Not anything used a an identical method for the Ear (1) product, which became out to be a perfect pair of wi-fi earphones.
However the early Not anything Telephone (1) unveiling presentations the unpleasant facet of Android at the moment. It additionally illustrates how tough it’s for brand spanking new entrants like Not anything to realize flooring as a smartphone seller.
Not anything Telephone (1) design unveiled… type of
After the Not anything Telephone (1) design leaked on-line, Not anything held a bizarre announcement match in Switzerland the place it unveiled the again of the telephone. There are footage and movies everywhere social media.
As anticipated, the Not anything Telephone (1) has a clear again, however it’s no longer the type of transparency you will have sought after. You don’t get to look many of the elements. If anything else, the Not anything Telephone (1) looks as if an iPhone 11 with a bizarre pores and skin at the again. Or a bizarre backplate with lighting. Bizarre, needless lighting.
That’s all Not anything confirmed on the match, which is a suave approach to make other folks need to see extra.
We don’t have a picture of the particular display of the telephone, however we don’t want one to understand what it’ll seem like. Except it folds, each and every Android telephone appears the similar at the moment. All of them have hole-punch shows with skinny bezels. We don’t be expecting Not anything to switch any of that with the Telephone (1).
The opposite possibility is for Not anything to replicate the iPhone’s notch and be offering consumers a 3-d face popularity device. That turns out extremely not going, taking into account how pricey Face ID tech is at the moment.
Theoretically, Not anything may just try an under-display selfie digicam design. However that’s very dangerous for a brand spanking new tool.
This brings me to the purpose I’m making. The “unpleasant” facet of Android at the moment is that Not anything doesn’t appear to have anything to entice consumers in. All it could possibly do is slap in combination a peculiar clear again and a launcher pores and skin for the Android OS.
Not anything to look right here
Fail to remember the clear again and the flickering LED lighting that can devour away at your battery existence. The design of the rear panel of a telephone doesn’t subject. In any respect.
So why am I criticizing Not anything’s Telephone (1) advertising and marketing ways? Smartly, unfortunately, the one factor that Not anything can do another way than others is the again of the telephone. Or even with that bizarre again, the handset nonetheless looks as if an iPhone.
Not anything can’t be offering a large display redesign for the reason that required tech isn’t able at the moment. Subsequently, the entrance of the telephone received’t supply it any benefit. And the Telephone (1) can’t be offering higher specifications than Android opponents. All Android handsets run use inside elements which are about the similar.
Worse nonetheless, Not anything can’t be offering patrons a brand new instrument revel in both. Now not in reality. Making a cellular working device from scratch to problem Android and iOS is one thing no longer even Samsung controlled to drag off.
The Telephone (1) runs Google’s Android OS. Not anything will be offering its personal person interface on most sensible of it. However on the finish of the day, it’ll nonetheless be the similar Android OS you already love.
Will the Not anything Telephone (1) be value it?
Not anything may just all the time have long past for the cost perspective. However Pei already did that with OnePlus. And that was once in a unique economic system. It’s not going that the Not anything Telephone (1) can transform a brand new flagship killer.
With all that during thoughts, the whole thing we’ve observed up to now presentations us that Not anything wishes gimmicks to attract the eye of patrons. That most definitely is going for any new corporate looking to make a smartphone for the primary time.
We’ll have to attend till mid-July to look the entire Not anything Telephone (1) announcement. Expectantly, the telephone will be offering other folks actual causes to shop for it, as opposed to the clear again with flickering lighting.
The next video from YouTuber Das kann was once gives you an concept of what the Not anything Telephone (1) release match in Switzerland was once all about. You’ll additionally see extra pictures of the handset’s rear panel.