VP of commercial design Evans Hankey and VP of product advertising and marketing Stan NG go in-depth with HYPEBEAST in a brand new interview exploring what makes every Apple Watch band distinctive.
Within the interview, Hankey speaks to the significance of preserving band compatibility between every era:
Because the first Apple Watch to at the moment’s Series 7, the interchangeability of the band has been a cornerstone of the product. […] Every time we’ve refined the Apple Watch’s design, we’ve pushed ourselves to take care of backward compatibility, which has been no small feat because the show has grown over time.
When requested what differentiates an Apple Watch strap from a standard watch band, Ng describes a better objective:
One differentiator is that the improvements we make to observe bands should assist the performance of the Apple Watch. […] This ensures the watch is snug to put on — not too comfortable and never too free — whereas additionally enabling options like all-day coronary heart charge monitoring, blood oxygen readings, and on-wrist detection that let you use Apple Pay or unlock your iPhone securely with out authenticating each time.
The juiciest components that Apple Watch aficionados will admire essentially the most is a band-by-band breakdown that Evans supplies:
The Clover Solo Loop is certainly the simplest and most formidable watch band we’ve made. For probably the primary time within the historical past of watchmaking, we’ve eradicated all buckles, clasps, and the surplus materials obligatory for dimension adjustment. […]
The Braided Solo Loop shares the identical elementary structure, however this one is created by braiding 16,000 recycled polyester yarn filaments round skinny silicone threads after which laser chopping to make sure a precise size for a customized match. […]
This yr, too, we utilized a jacquard course of to combine Nike’s basic swoosh immediately into the woven band. This coloration mixture appears notably critical and sporty. […]
After which the Leather-based Hyperlink is one other first of its sort. The leather-based hyperlink is comprised of supple, handcrafted leather-based with versatile molded magnets embedded inside every strap. […]
Learn the interview in full at HYPEBEAST.
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