Purchase now, pay later (BNPL) agency Afterpay introduced Thursday (Sept. 23) it has teamed up with eCommerce vogue platform Trend Nova to provide consumers extra choices on how and when to pay for his or her purchases, in accordance with a joint press release.
On-line Trend Nova consumers can now select to pay in 4 interest-free installments with Afterpay as a part of the collaboration, the discharge said.
Afterpay’s buyer base grew to virtually 20 million individuals previously 12 months, and 90% of Afterpay orders this yr have been made by repeat clients, in accordance with the discharge. Millennials and Era Z make up the majority of Afterpay’s buyer base, with Gen Z being the platform’s fastest-growing demographic.
The tie-up with Trend Nova represents an effort “to make vogue extra accessible to those youthful customers,” the discharge said.
“We’ve all the time prided ourselves on offering customers simple and inexpensive entry to the trendiest types,” stated Trend Nova Founder and CEO Richard Saghian within the launch. “The partnership with Afterpay additional allows our clients to purchase their favourite appears in a method that’s each seamless and handy.”
Trend Nova joins Afterpay’s community of virtually 100,000 retailers all over the world, in accordance with the discharge.
“As we head into fall and the busy vacation season, it’s the right time to convey Trend Nova onto the Afterpay platform as consumers look to replace their wardrobes,” stated Afterpay Basic Supervisor of North America Zahir Khoja within the launch. “This partnership stems from our shared needs to cater to the very highly effective Gen Z customers, preferring to spend their cash responsibly and pay over time with Afterpay.”
Earlier this month, PetSmart additionally launched a partnership with Afterpay, saying it might permit clients to make purchases on-line and in shops, nonetheless receiving their merchandise upfront however getting extra time to make the funds, that are due in 4 installments, each two weeks.
Learn extra: PetSmart Launches BNPL Program With Afterpay
This system applies to providers reminiscent of grooming and coaching in addition to merchandise.