Pinterest, YouTube, and Instagram have been the go-to for inside design inspiration in recent times, however TikTok is starting to rival these platforms. Whereas many individuals affiliate TikTok with Technology Z dance tendencies, additionally it is a fantastic place for inside designers, hobbyists, and specialists to share their suggestions, how-to recommendation, procuring hauls, and so on.
I spoke with 5 inside design creators on TikTok to study how they began their accounts, what conjures up them to create content material in addition to how they’ve cultivated their audiences. Whether or not you are on the lookout for inspiration on your own residence or making an attempt to develop an identical account, listed here are 5 accounts price following on TikTok.
Whereas Katie Mack is likely to be identified for her bigger following on Instagram, there’s little doubt her TikTok will quickly catch up. In spite of everything, she solely began her account in January 2021 and he or she already has near 30k followers. Her whimsical but stylish candy-colored home is the inspiration for each accounts. “After we purchased our first residence in July 2017, I knew I needed to doc the method of adorning it on Instagram. So I did, and it sort of simply took off! I began getting numerous nice suggestions and options and so I made a decision to place my all into it and realized that I used to be accomplished fulfilled doing this. I began posting day by day and have become buddies with a group of different decor lovers and the remaining is historical past,” she tells me.
Mack is really having fun with the inventive problem this new platform brings. “I believe numerous the tendencies are so enjoyable and I like arising with a special spin on audio or music that has been used earlier than. It’s a very enjoyable inventive outlet and it feels loads much less critical than Instagram.”
On the subject of creating social media content material, she believes being your self is a very powerful issue. “I believe letting your self and your course of be considerably uninhibited is really the best way to create a singular video. Gravitate in direction of what you’re keen on and don’t fear about what others suppose or what’s common. Take dangers! Simply be pure and present who you might be and the way your house displays that. My hottest video is only a 15-second clip of my kitchen. I believe it took off as a result of it was so polarizing. Individuals both cherished or hated it and I’m happy with both as a result of they don’t reside right here.”
With 6.1 million followers on TikTok, Katie Feeney is likely to be identified for her dancing and lip-syncing movies, however she is nicely on her method to changing into a design influencer as nicely. The Penn State Freshman not too long ago collaborated with Dormify to design a “Danish Pastel” type dorm room. “ I (and my buddies and even my new roommate) are all huge followers of Dormify. I’m additionally nearly a month away from going to school, so my dorm room design was actually high of thoughts,” she says.
Feeney’s room encompasses a cheery mixture of enjoyable pastel wall prints, ivy string lights to create ambiance in addition to a delicate yellow ditsy floral comforter. Every thing is on the market for buy on Dormify. Feeney’s room will not be solely the right place to check, however additionally it is the best spot for the social media star to create new content material.
Not surprisingly, Feeney used social media to get concepts for designing the area. “I get numerous inspiration from Pinterest. It’s tremendous useful when you might have sure aesthetics in thoughts, to then discover some inventive choices and imagery. It’s also wonderful to get real-time suggestions from my group of followers/followers. The feedback on posts actually turn out to be a back-and-forth dialog with everybody. It’s superior.”
Like many TikTok customers, Chelsea Scott began on Instagram and commenced posting to a number of platforms. In February 2021, one among her movies started to go viral. “It led me to lean into the world of DIYs and inside design on TikTok, and I’m so glad I did. I like how actual and uncooked TikTok creators and content material might be, and I’m all the time studying one thing new that I by no means would have come throughout in any other case. I hope I is usually a supply of inspiration and knowledge for others as nicely,” she says.
The content material on the account runs the gamut from tutorials to how-tos, product hauls, favorites, earlier than and after movies, together with DIY and home-related humor. “I all the time love making an attempt out new transitions, that are particularly enjoyable for earlier than and after movies. I additionally love having the ability to take a trending sound and put my very own DIY/inside design spin on it.”
As for the way Scott got here up together with her distinctive deal with, it’s an fascinating story. “I initially began faculty in 2005 as an inside design main, however this system I used to be enrolled in was extra of an inside structure program. I used to be on this, however I used to be extra within the visible side of design versus the bones of the construction. I modified majors after a couple of 12 months and a half to visible merchandising. Whereas I used to be brainstorming names for my deal with I used to be chatting with a pal who additionally was in the identical inside design program as I used to be and went on to modify majors as nicely. We had been joking that we had been fairly actually inside design dropouts, and the deal with title was born.”
Chrissy Horton like many different design influencers, began her TikTok account through the pandemic. She focuses her content material on offering assets to moms on the lookout for attainable and sensible methods to create a ravishing residence. “I’ll present viewers methods I create an organized, fashionable, but purposeful area that may accommodate my kids’s wants and objects whereas remaining reflective of my type,” Horton tells me.
The occasion planner and mother additionally likes to share tablscape suggestions. “One among my largest objectives with this account is to show you don’t want numerous stuff to have the design of your desires, whether or not that’s adorning your lounge or setting the desk for a cocktail party! I share methods to reuse and restyle objects that you have already got.”
With practically 300k followers and 6.3 million likes, Horton has discovered the key to rising her account in a short time. “I attempt to get to the purpose throughout the first three seconds. Each video has a title, so the viewer is aware of what they are going to be studying about instantly. Apart from that, I all the time try to be personable, real, and to maintain it quick and candy,” she says.
Nonetheless, Horton thinks the easiest way to create content material is to be distinctive. “There are such a lot of creators on the market, however there is just one you! Do not compromise your type, ardour, and data for the sake of views. You probably have a video go viral based mostly on the content material you do not normally cowl, you can be gaining followers for the improper causes. Not solely will this hinder your engagement, however the viewers that got here from that viral video will not be those you are attempting to focus on.”
With practically 140k followers, Gilla Nordike proves you don’t need to be Technology Z or a Millenial to create nice TikTok movies. She was impressed to begin her account when her 20-year-old daughter advised it. “I replied ‘no approach I’m too outdated,’ and he or she satisfied me to create one anyway. From that second on, I used to be hooked. I noticed how many individuals wanted assist with their houses. It was a approach I may give them designer suggestions that may assist them in their very own houses and the way to do it even in the event you’re on a finances.”
Nordike options quite a lot of content material on her web page together with designer suggestions similar to how excessive to hold curtains, rug placement, furnishings placement, designer tendencies, advice movies, and procuring hauls. “I like sharing residence decor movies of the way to arrange a espresso desk or centerpiece, couch desk, and so on. I do throw just a few humorous ones within the mixture of how I sneak in the home with residence decor so my husband doesn’t see.”
Nonetheless, she doesn’t have a selected technique, “I simply create content material to assist my followers know the way to make their residence lovely and arranged, she tells me. “I assist them discover methods to seek out the objects they love and make their residence lovely and one thing they are often happy with even when they’re on a finances.”