ZAGREB, 18 July (Hina) – Many rural locations coated by the Croatian Vacationer Board’s (HTZ) “Expertise native. Discover rural Croatia!” marketing campaign have recorded extra guests this yr, for instance Papuk Nature Park, 48% greater than in the document vacationer yr 2019, the HTZ has stated.
“Lovely nature and fixed tasks briefly describe Papuk, which we want to place as a real Slavonian model with greater than 50,000 guests a yr,” the character park’s director Alen Jurenac says.
The Krapina Neanderthal Museum has registered 12% extra guests than in 2019.
Journey businesses within the Karlovac area are additionally registering a better demand for journeys to discover the pure and cultural heritage.
The HTZ launched the “Expertise native. Discover rural Croatia!” marketing campaign early in Could to stimulate home vacationer turnover in rural locations.
In two months, the marketing campaign has generated virtually 33 million impressions by way of on-line channels, social networks and digital out of doors promoting, whereas seven theme movies as a part of the marketing campaign, together with for Papuk Nature Park, have garnered virtually 4 million views, the HTZ says.
Its director Kristjan Staničić says this confirms that Croatia has an attention-grabbing and assorted rural product and that curiosity in this type of tourism undoubtedly exists on the home market.
He says demand for vacationing in rural locations, for tourism merchandise and capacities that assure high quality and security, has been always rising throughout the pandemic.
Staničić says home vacationers have generated 3.7 million overnights this yr to this point, 17% greater than on the similar time final yr.