By Colin Mann
July 16, 2021
UK followers of all-electric single seater racing sequence the ABB FIA Formulation E World Championship could have much more methods to observe the forthcoming 2021 Heineken London E-Prix because of the addition of reside, free-to-air protection on industrial PSB Channel 4.
Fronted by Vernon Kay, each London races might be proven reside on Channel 4, in addition to out there by way of its on-demand streaming platform All4. Going down on July twenty fourth and twenty fifth at ExCeL London utilizing the world’s first indoor/outside observe, the races will obtain over 4 hours of protection over the weekend with in depth build-up and post-race evaluation.
The occasion marks the return of racing to the capital after 5 years and the primary main occasion to happen at ExCel London because the venue reopened after supporting the capital as an NHS Nightingale Hospital through the pandemic.
“There’s nothing that fairly beats the ambiance of your private home race and with seven British drivers to cheer on, the UK followers are going to like tuning in for this superb weekend of racing,” commented Kay. “London is the penultimate occasion within the calendar so it’ll be all to play for. Followers could be certain of shut, unpredictable racing on what is ready to be a spectacular and distinctive observe.”
“It’s nice information for Formulation E to be proven reside on Channel 4 for such a key race on the world championship calendar,” added Jaguar driver Sam Fowl. “That is the primary time in 5 years we’ve raced in London – the primary time in 17 years for Jaguar – and terrestrial TV performs a key position to place our sport into the houses throughout the UK at a milestone second. The ExCeL observe appears to be like prefer it ought to placed on an entertaining race for the followers because it’s the primary indoor and outside circuit, providing one thing actually distinctive. I hope the nation tunes in to benefit from the shut racing and watch Jaguar Racing pushing for a podium on house soil.”
“We’re happy so as to add Channel 4 to our ever-growing line-up of media companions,” stated Aarti Dabas, Chief Media Officer at Formulation E. “UK is a key marketplace for Formulation E’s ecosystem of groups, producers, companions and drivers. Extra importantly we wished to supply our rising UK fanbase and potential new followers with quick access to observe and have interaction with the reside protection of their house races. Channel 4 is one in all UK’s most progressive free-to-air channels and this partnership for the London races offers each Formulation E and Channel 4 to interact with progressive motorsports followers and new audiences.”