For this research, Cosmetify sourced a listing of celebrities who’ve their very own magnificence product manufacturers from a spread of on-line blogs and articles. As soon as collated, they discovered the income of every model, together with the variety of years because it was first launched, the model’s Instagram following and the variety of hashtag mentions that it has on Instagram.
Cosmetify then mixed all of those components collectively, giving every model a normalized rating out 100 on every issue, earlier than taking a median rating that may very well be used to rank the manufacturers so as of their success.
Based on Cosmetify, essentially the most profitable celeb magnificence model is Fenty Beauty by Rihanna, with an general rating of 67.15! Since launching in 2017, Fenty Magnificence has shortly turn out to be one of many largest names within the magnificence trade. That includes a various product vary with the whole lot from foundations and concealers, to blushers and bronzers, it’s clear that Rihanna is severe about making her mark on the sweetness trade.
Having amassed 10.7 million Instagram followers and 5.06 million mentions on the platform, the model has additionally confirmed extremely in style amongst shoppers who’re at all times desperate to flaunt their Fenty seems. This public recognition is mirrored by equally spectacular income figures of £404 million ($560 million).
The worldwide actuality star Kylie Jenner takes second place along with her magnificence model Kylie Cosmetics, which simply missed out on the highest spot with a rating of 67.05. Catapulted to fame by the ever-popular Conserving Up With The Kardashians, Kylie’s enterprise into the world of enterprise has confirmed a profitable gambit, along with her firm raking in annual income of £141 million ($195 million).
Kylie’s background in actuality tv could have helped her perceive learn how to attain folks by way of completely different media similar to on-line platforms and social media, which is an actual asset when advertising and marketing a enterprise. Maybe this explains how Kylie Cosmetics has managed to build up an Instagram following of 25.2 million and counting.
Regardless of some controversies, Jeffree Star is likely one of the largest names on YouTube, whose magnificence movies and make-up tutorials earned Jeffree the accolade of being the world’s wealthiest YouTuber. With a background like that, it’s solely pure that Jeffree would take the leap into the sweetness trade together with his very personal line of cosmetics.
Based seven years in the past in 2014 with an preliminary product vary of three Velour liquid lipsticks, Jeffree Star Cosmetics has turn out to be an enormous success. With income of £75.5 million ($105 million) and hundreds of thousands of loyal social media followers, this can be a magnificence model that’s right here to remain.
See the complete rankings from Cosmetify under: