Endeavor’s premium hospitality agency On Location has bolstered its govt ranks with the rent of David Geithner, Heather Puglisi and Jaime Weston.
The appointments comply with On Location securing contracts to service the Olympic Video games because the unique world hospitality associate, beginning in Paris in 2024, then in Milan in 2026 and Los Angeles in 2028.
Geithner, most not too long ago CFO of the healthcare know-how firm ReactiveCore and previously with Conde Nast, joins On Location as govt vp of technique & enterprise, based mostly in New York Metropolis. Weston, most not too long ago with Common Music Group and previously with the NFL, joins as Chief Advertising and marketing Officer, based mostly in Los Angeles.
Puglisi boards On Location as senior vp of stakeholder companies, targeted on Endeavor’s Olympics enterprise, based mostly in New York Metropolis. Puglisi earlier labored at The Coca-Cola Firm as senior director of worldwide hospitality, the place she led operations throughout the Olympic Video games, FIFA World Cup, UEFA Euro and the Rugby World Cup.
The objective for On Location because the Worldwide Olympic Committee’s unique world hospitality associate is to create bespoke packages for Olympic followers worldwide, to incorporate on-call visitor companies, transportation and eating choices.
On Location was initially a part of the NFL, which stays a minority shareholder after Endeavor acquired the professional league’s official hospitality associate, On Location Experiences, in a $660 million deal in January 2020.
Earlier than buying On Location, Endeavor was already been doing premium hospitality work, notably round its owned manufacturers, such because the UFC and New York Style Week. However the On Location transaction, and the latest govt hires, have added to synergy alternatives with the multiplatform expertise represented by Endeavor’s businesses, which embody WME and IMG.