Luxurious worldwide brokerage expands its footprint inside the US.
BARNES International Realty has been promoting the artwork de vivre, “artwork of residing,” within the U.S. for greater than a decade, with outposts on either side of the nation. Now, the posh European brokerage and No. 1 agency in Paris is increasing its companies and its U.S. presence — a response to the rising demand from its world clientele, made up of buyers, entrepreneurs, high-level executives, celebrities and household workplaces.
“Presently, we’re in New York and Miami” says BARNES President Thibault de Saint Vincent. “These cities are key for us as a result of they’re really worldwide locations. So, we’re increasing there, but in addition in Westchester this month, and finally within the Hamptons and Greenwich, Connecticut. There may be actual motion occurring in these areas, and our clientele is already asking for us to help them there.”
Saint Vincent, whose spouse, Heidi Barnes, based the eponymous firm 25 years in the past, broadcasts that the agency is opening a Westchester workplace in Larchmont this month. It has already seen demand and has begun recruiting high brokers. BARNES at the moment boasts 95 workplaces unfold throughout 20 international locations and 60 luxurious locations. Saint Vincent says that it’s BARNES’ huge attain that makes it such a robust advertising instrument for each brokers and shoppers.
In Miami, specialised departments corresponding to Relocation and Sports activities & Leisure, are being developed to be able to provide tailor-made help to accompany the rising attraction of the Sunshine State.
“The actual fact is that luxurious actual property is really worldwide,” says Saint Vincent. “The most important New York-based or Miami brokerages haven’t any presence in Europe past partnerships, referrals or affiliations, which aren’t ample. Shoppers need to work with one firm that may market their mansion in St. Barts, their condo in New York, their villa in Miami and home in London.”
For brokers, BARNES guarantees superior advertising budgets and a stage of world publicity that no different brokerage can provide. Which means a big-ticket townhouse on Fifth Avenue, an property in Westchester or a penthouse on Fisher Island (Miami Seashore) is getting pitched to billionaires in Geneva and Monaco in a language they perceive. As an illustration, the brokerage’s publication BARNES Magazine prints over 200,000 copies worldwide and presents a collection of its most interesting properties to rich audiences in areas like Switzerland, Spain, North America and Russia.
What’s extra, BARNES has a deeply rooted tradition of recruiting brokers with a really worldwide background and clientele. Joining BARNES offers them the flexibility to maintain on accompanying shoppers in all of their worldwide actual property endeavors, making certain belief and confidence for the shopper but in addition for the agent, who doesn’t have to hunt referrals each single time.
“We’re a worldwide firm, with native specialists,” Saint Vincent says. “In each nation, individuals are reconsidering their actual property positions, reinvesting in luxurious properties, diversifying property, in order that they want a single brokerage that may deal with all of their wants, making certain a constant strategy based mostly on excellence and confidentiality.”
BARNES is the go-to agency for a lot of European household workplaces as a result of they recognize the truth that they’re speaking to at least one brokerage in all the worldwide actual property spots that matter. Those self same household workplaces have been closely investing in luxurious actual property within the U.S. currently, and carry on doing so amidst and post-pandemic.
The agency even sells luxurious property not sometimes dealt with by residential gross sales groups, corresponding to high-end resorts worldwide, landmarked castles, equestrian properties, vineyards in France’s high winemaking districts and artwork collections, permitting for a full-service expertise. And talking of service, BARNES’ dedication to the artwork de vivre means engaged on behalf of shoppers properly earlier than and after the true property transaction is closed. BARNES handles every little thing in-house from financing, renovations and inside design to property administration, short-term leases and relocation.
“We provide each service conceivable, as a result of that’s what our shoppers are in search of,” says Saint Vincent. “As an illustration, we have now a shopper who purchased a constructing asset in New York, bought an condo in Miami and not too long ago purchased land on St. Barts. Now, we’re coordinating all of the work with the architect as a result of he’s constructing one of many largest homes on the island. You see, we will do something for our shoppers. We aren’t simply brokers who’re right here to promote an condo.”
Saint Vincent says that by bringing that luxurious, service-oriented ethos to Westchester and different New York suburbs, he hopes that his agency will reset the usual for luxurious in a metropolis that already prides itself on having one of the best of one of the best.
“For rich consumers in search of homes, flats, seafront villas and nation houses, the world is their oyster,” says Saint Vincent. “It’s our job to offer them with the excellent help and world service that they’re in search of.”
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