Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
How Luxury Brands Can Ally China's Rising Creative Communities | Jing Daily
The New Burberry Logo: I Hate It! But Wait… | by Christina Hagopian | Medium
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Burberry — TARGET CUSTOMER Table1: Burberry's...
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Burberry | Harrods UK
London Fashion Week: Burberry's 'Evolution' continues with stars like Kendall Jenner and Gigi and Bella Hadid | South China Morning Post
How Burberry is Using Big Data and AI to Drive Sales | by Suhasini Jain | Marketing in the Age of Digital | Medium