BASKING RIDGE, N.J., June 22, 2021 (GLOBE NEWSWIRE) — How sort is America? What are the kindest acts you are able to do for others?
As a part of its “A Name for Kindness” marketing campaign, Verizon labored with Kindness.org, a non-profit whose mission is to teach and encourage individuals to decide on kindness, to fee a first-of-its-kind tutorial analysis research to search out out the state of kindness in America. The outcomes? All 50 states have a surprisingly excessive capability to be sort – however just one state may very well be topped the kindest.
The highest 10 kindest states are:
- New Mexico
- North Dakota
- New Hampshire
- West Virginia
“We surveyed hundreds of individuals from all 50 states and from all walks of life on what sort acts they’d do,” stated Dr. Oliver Scott Curry, analysis director for Kindness.org. “General, our analysis revealed a surprisingly excessive capability for kindness throughout America, and the outcomes throughout all of the states had been remarkably related.”
Prime takeaways from the analysis embody:
- The highest three kindest acts ranked by People general had been: “Turn out to be an organ donor for a member of the family,” “Pull a stranger from a burning automotive,” “Undertake and lift a member of the family.”
- The highest three sort acts that you could plan forward are: “Cowl the shift for a piece colleague,” “Cheer up a member of the family,” “Name a good friend to encourage them.”
- The common American would quit $6.40 if that meant a stranger received $10.
- 86 p.c of individuals would donate part of their liver to a member of the family
- 72 p.c would lend cash to a good friend in a monetary disaster
- 53 p.c would donate their trip time to a colleague
Be a part of the motion
When Verizon launched “A Name For Kindness” in November, we inspired individuals to not solely be sort, however to decide on to do one thing sort for others. Right here’s how one can take part:
- Take the kindness pledge at verizon.com/kindness, the place you’ll discover plenty of choices for sort acts. Click on Depend Me In and share your act of kindness utilizing the hashtag #ACallForKindness. Tag three mates to unfold the phrase.
- Obtain and share Form Playing cards that function an act of kindness you are able to do right now to make a distinction. New Form Playing cards are added every month so that you’ll at all times have contemporary playing cards to share.
- Go to a Kindness mural in your neighborhood, scan the QR code and submit a selfie with it on social media utilizing the #ACallForKindness hashtag with the type act you propose on performing.
- Inform your employer to affix the motion. We’re in search of extra companions to assist make the world a kinder place.
“We need to do greater than merely say kindness is essential,” stated Krista Bourne, senior vice chairman and president of client gross sales and operations at Verizon. “We need to present that each sort act issues and assist showcase the tangible influence our sort acts can have. That’s why we’ve constructed a multifaceted strategy to this marketing campaign that leverages analysis, evokes individuals by means of artwork, educates individuals by means of kindness consultants, and gives alternatives for individuals to rapidly and simply select kindness, regardless of who they’re or the place they stay.”
The artwork of kindness
Verizon is spreading kindness, one mural at a time, as we’re working with native artists to share messages of kindness by means of artwork in cities throughout the nation.
To this point, you may take a look at murals in Chicago, Denver, Houston, Los Angeles, Miami, New York Metropolis, Raleigh, San Diego, Seattle and Washington D.C.
We’ve extra on the best way! Preserve a watch out this week for murals popping up in Indianapolis, Lexington, Nashville, New Orleans, Philadelphia, Phoenix, Sacramento, Salt Lake Metropolis, San Francisco and extra.
Companions in sort
We will’t unfold kindness alone. Along with Kindness.org, Verizon is grateful to be joined by the next companions who’ve joined the marketing campaign to assist make the nation extra sort. These embody:
Beekman 1802 (Schenectady, NY) – Beekman 1802, a skincare firm, believes There’s Magnificence in Kindness™. In reality, they had been based on it. By means of their kindness to pores and skin, group, planet, and animals, they encourage sort acts throughout the board, and are thrilled to be partnering with Verizon on their initiative to make the world a kinder place.
Jerry (Palo Alto, CA) – Automotive insurance coverage compare-and-buy app Jerry joins the #ACallForKindness marketing campaign to increase kindness to its clients, staff and the communities the place they stay and work.
LIXIL Americas (Piscataway, NJ) – LIXIL, residence to iconic kitchen and tub model American Customary, makes pioneering water merchandise that clear up on a regular basis, real-life challenges, making higher properties a actuality for everybody, all over the place. The previous yr has confirmed how a lot of an influence a easy act of kindness could make to drive constructive change, and we’re delighted to affix on this marketing campaign with Verizon to assist unfold a groundswell of goodness all through our communities.
Riley’s Means Basis (Brooklyn, NY) – At Riley’s Way Foundation, we’re constructing a youth-led motion to create a kinder world by supporting younger leaders with the instruments, assets, and group they should envision change and obtain it; we’re thrilled to help acts of kindness throughout the nation as a part of Verizon’s #ACallForKindness marketing campaign.
Routine (Crown Level, IN) – Routine was based by a spouse and husband duo with one easy aim, use Trusted Components and make them Handy. With a concentrate on Hydration and Superfoods, we make your well being; ROUTINE.
Russell Mobile (Battlefield, MO) – Russell Mobile is comfortable to take part within the new marketing campaign efforts for A Name For Kindness.
Sambazon (San Clemente, CA) – Based in 2000, SAMBAZON, an acronym for Sustainable Administration of the Brazilian Amazon, was the primary Licensed Natural and Truthful Commerce Açaí firm on the planet, supplying ethically sourced Açaí merchandise from a closed loop provide chain to make sure its merchandise have full traceability and transparency from the palm of the tree to the palm of your hand.
The Quarto Group (London, England) – The Quarto Group publishes books that delight and inform readers, together with Be Form: A Yr of Kindness, One Week at a Time by the founders of Kindness.org. We answered the Name for Kindness to affix a constructive mission that encourages kindness nationwide.
Wi-fi Zone (Fishers, IN) – Wi-fi Zone is proud to becoming a member of Verizon’s #ACallForKindness initiative. Our franchise house owners and staff notice that even small acts of kindness could make a big influence on the world.
Uvii (New York, NY) – Very similar to Uvii, Verizon is stimulating societal engagement by means of cellular utilizing video and textual content to create conversations and storytelling.
Victra (Raleigh, NC) – At Victra, a core element of our work is our human connection to one another and our visitors, and the Name for Kindness marketing campaign recommits our staff’s concentrate on kindness to encourage each other to take part in sort acts that make a constructive influence in our communities.
Companions additionally embody The Antidote, Capital One, Mobile Gross sales, TCC and Seen.
To affix the motion and be taught extra about A Name for Kindness marketing campaign, go to verizon.com/kindness.
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was fashioned on June 30, 2000 and is without doubt one of the world’s main suppliers of know-how, communications, data and leisure services and products. Headquartered in New York Metropolis and with a presence world wide, Verizon generated revenues of $128.3 billion in 2020. The corporate gives information, video and voice companies and options on its award-winning networks and platforms, delivering on clients’ demand for mobility, dependable community connectivity, safety and management.
VERIZON’S ONLINE MEDIA CENTER: Information releases, tales, media contacts and different assets can be found at verizon.com/news. Information releases are additionally obtainable by means of an RSS feed. To subscribe, go to www.verizon.com/about/rss-feeds/.