Tennis = FILA, and that’s a truth. The historic Italian model has been an integral a part of this world for precisely 110 years, caught between Made in Italy and innovation, custom and experimentation, sport and vogue. 110 years which can be tangible proof of the multifaceted and constantly adapting nature of the huge model heritage, uniting whole generations beneath the FILA brand.
Thus, on the event of this historic anniversary and the most important tennis event in Paris, the model has determined to hitch forces with MSGM to create YOU ARE MY MATCH POINT, a capsule assortment that blends the heritage of FILA with that of Massimo Giorgetti’s model. The Milanese model has been nurturing an concept of visionary vogue for years, conveyed via dynamic graphics and vibrant prints, cheeky silhouettes and pop imagery, the identical kind of boldness that additionally characterizes FILA. The capsule assortment takes form from the FILA archive, a vault of inspirations, analysis and intuitions by which Giorgetti has utterly immersed himself, making a challenge primarily based on the subversion of iconic FILA items, influenced and revolutionized by the shimmering imaginative and prescient of the MSGM artistic director.
Miniskirts, polo shirts, halter tops and different conventional tennis objects are enhanced with ruffles, sturdy prints and lace. Even the colors of FILA (white, blue and pink) are changed by a extra acidic and bleached palette, including additional power to an already extraordinarily dynamic assortment. These are the items that will likely be worn by Karolina Pliskova, Sofia Kenin, Reilly Opelka and Diego Schwartzman proper on the court docket in Paris.
Since we’re speaking about FILA and MSGM, there’s additionally a romantic facet, as you may in all probability guess from the title of the capsule assortment; within the particulars of the garments; and within the imagery created for its vogue movie. The brief movie, shot by Oliver Hadlee Pearch with music by Bernardino Femminielli, tells the story of a love triangle set instantly on a tennis court docket.
The gathering unfolds, romantic and nostalgic in addition to tangible and stable, incorporating the extra conventional kinds of tennis, inserting them in 2021 and giving life to the right package to play on the clay court docket. Letting ourselves be impressed by this distinctive collaboration, we at i-D created the under editorial.
Pictures Francis Delacroix
Inventive Director Gloria Maria Cappelletti
Government Producer Rosario Rex Di Salvo
Editor Benedetta Pini
Stylist Giorgia Imbrenda
Artwork Director Maria Laura Buoninfante
MUA Elena Gaggero
Hairstyling Armando Cherillo
Pictures help Alessandro Scolaro, Lolita Campisi
Styling help Marco Latorre
Video Guglielmo Del Signore and Gaia Cantarutti
Senior Venture Supervisor Valentina Curti
Account Supervisor Benedetta Borioni
Manufacturing Rex Industries
Textual content Carolina Davalli