Planet Health Inc. introduced that Sherrill Kaplan has been appointed chief digital officer. Kaplan joins the model this month main the corporate’s digital imaginative and prescient and technique, together with the continual evolution of its cell app, with a deal with client engagement, loyalty and a differentiated omni-channel expertise.
She is going to report on to Chris Rondeau, chief govt officer.
“Sherrill has a robust monitor document of main digital acceleration efforts and enhancing client experiences for well-known client manufacturers throughout varied industries,” mentioned Rondeau. “This appointment and newly created management function, demonstrates our continued dedication to digital innovation and is a key a part of our bricks with clicks progress technique. Sherrill’s distinctive background that spans digital advertising, innovation, e-commerce, branding, and buyer loyalty, will make her an instrumental addition to our staff as we proceed to boost our digital choices and interact with our members inside and outdoors our 4 partitions.”
Most lately, Kaplan served as World Advertising Operations Advisor for Creation Worldwide, a world non-public fairness agency. Beforehand, she served as Head of Advertising and Gross sales for Zipcar, the world’s main car-sharing community, the place she was a key member of the chief management staff chargeable for demand and income technology and all advertising features. Previous to that, she served because the vice chairman of digital advertising & innovation at Dunkin’ Manufacturers the place she was chargeable for growing and advertising Dunkin’s digital platforms, together with the DD Cellular app and the DD Perks loyalty program. Earlier in her profession, Kaplan held a number of digital and advertising management roles at world manufacturers together with American Categorical and Citi, Inc.
“As Planet Health continues to guide the health business, I’m thrilled to affix the Firm at such an thrilling time,” mentioned Sherrill Kaplan. “I’ve lengthy admired Planet Health’ mission to introduce extra individuals to health, improve their lives, and in the end create a more healthy world. Planet Health has an unmatched worth proposition which has solely been enhanced by their latest digital choices. I look ahead to constructing upon this momentum and main the subsequent technology of digital innovation.”