- Lauren Rivard is the founding father of LA-based “The Picnic Collective,” a luxurious picnic-planning enterprise.
- She’s catered to celebrities and influencers with picnics that may value anyplace from $399 to upwards of $10,000.
- That is what her job is like, as advised to freelance author Molly O’Brien.
- See more stories on Insider’s business page.
Rising up in Las Vegas, I used to be surrounded by the hospitality trade. I moved out to California for school, obtained a job doing advertising and marketing for an HR outsourcing firm, and dabbled in occasion planning, social media, and basic advertising and marketing duties. Then at 23, I used to be recognized with a well being situation that pressured me to decelerate and step again. Throughout the therapeutic course of, I got here up with the idea for The Picnic Collective as a result of I used to be in search of extra of a inventive outlet.
We had been actually fortunate to launch simply forward of the pandemic in 2019, so we already had some infrastructure arrange with an workplace house and staff. When COVID hit, our enterprise truly blew up in recognition. Upon beginning this enterprise I felt completely out of my aspect, however I used to be in a position to make use of my advertising and marketing abilities to get the enterprise off the bottom. It has been loopy ever because it shortly took off.
The enterprise initially began with simply me — I used to be a one-woman operation for a number of months.
My husband was in a position to stop his full-time job quickly after to come back alongside me and assist develop the enterprise.
Now, we now have about 30 staff, so it is rising in a short time. It is thrilling as a result of we’re franchising and increasing to new territories throughout the nation. We’re hoping to develop into Texas and New York this yr. To this point, we have organized over 3,000 picnics. I’d say on common in any given week we host anyplace from 30 to 50 picnics and occasions.
On the very starting of lockdown, we needed to cease providing occasions fully. We shifted to providing house supply picnic baskets that month till the seashores reopened and we may safely return to providing our picnic experiences outdoor.
Some of the enjoyable components of my job is having the chance to be inventive with every thing we do. It is nearly like designing an occasion house, however you get to do it on such a small scale, and customise it, again and again for various shoppers. We additionally do lots of celeb occasions, that are thrilling.
Probably the most lavish “picnics” aren’t at all times a picnic.
From picnic-proposals on the sting of an awe-inspiring ocean view cliff to grand influencer soirees, we have been fortunate sufficient to create magical lifetime recollections for our shoppers.
We have arrange a picnic with hundreds of rose petals scattered alongside the perimeter of the picnic, picnics with alpacas, and enormous scale floral backdrop installations. We have organized grand vacation picnics for firms on the seashore, the place we have offered a number of dwell Christmas bushes. We deliberate a beautiful Disney frozen-inspired eighth birthday with customized florals, balloons, and grazing boards — an Elsa character even got here to deliver out the birthday cake.
Our picnic packages vary in value relying on the scale of the group. We’ve a two-person “Bliss Date Evening” that begins at $399, and a “Easy Pleasures” bundle for $499 for as much as six individuals and $1,199 for as much as 18 individuals. We additionally supply a la carte add-ons, akin to premium dessert and drink stations and customised tent and teepee decor.
I would say the most costly picnic we have deliberate was undoubtedly upwards into the $10,000 greenback vary. It was a really extravagant picnic expertise. The consumer needed to have a romantic picnic for him and his girlfriend. The sky was the restrict, and he had no actual price range. He simply needed to go wild with the occasion and make it every thing (as spectacular as) it may very well be.
That picnic’s decor was wonderful — we had one thing like 10 dozen roses developing out of the sand on a pathway main as much as the picnic. It was a very custom-made occasion for them. We created a bunch of gorgeous signage, and all of their desserts had been romantic, stunningly offered, and fully custom-made. We offered a personal chef to cater for the 2 of them who made signature, made-to-order sushi rolls for them proper on the seashore. It was a particularly extravagant two-person occasion.
Every of our occasions might be fully custom-made to the consumer’s preferences.
To guide certainly one of our experiences, shoppers go on our web site, submit an inquiry, and are related with certainly one of our coordinators. They’d guide the bundle they’re most desirous about, select “add-ons,” (just like the sushi chef) after which somebody on our crew would ship a last proposal to lock every thing in.
Then, they’d select the specs on what sort of model decor they’d like, what sort of meals they’d like — every thing all the way down to these little particulars. Our employees would present up on the day of to arrange and manage, and all they must do is present up, and benefit from the expertise.
There are lots of shifting components with regards to throwing luxurious picnics.
This consists of carrying the tools to the situation, bringing the heavy umbrella stands, and usually determining what works and what does not. We have advanced over time and have had an enormous studying curve. From hiring staff to rising a enterprise, it is undoubtedly been lots of studying in a brief period of time.
Because the proprietor of a quickly rising enterprise, I get to put on lots of hats which might be each enjoyable and difficult. Everybody on the crew is studying the way to work collectively simply as we’re working with shoppers for the primary time. From creating new ideas and merchandise for the corporate to constructing our crew, daily is an journey.