Grammy Award nominated hip hop duo, Earthgang is on a mission to create change.
“As millennials, we’re advised concerning the many issues that we have been born into,” says WowGr8, as Olu nods in settlement. “Naturally as you become older you’re gonna see how a lot you may restore.”
From investing in a neighborhood initiatives, to collaborating with former First Woman Michelle Obama within the “When We All Vote” motion, to collaborating in Music Climate Revolution by lowering the carbon footprint of their performances— and as one among a handful of musical company who have been chosen to carry out on the 2021 United Nations’ World Oceans Day Event— Earthgang is dedicated to giving again to the neighborhood and the planet, whereas spreading their message of hope and love.
Imbued with the uniquely soulful taste of the South, Earthgang’s eclectic type and fearless lyrics level a finger at environmental injustice and look social inequality straight within the eye.
“The aim of our music is to unfold our message to communities that might not in any other case have had sure discussions,” says WowGr8. “A few of the themes that we cowl in our songs folks know and acknowledge and really feel day-after-day, however the dialogue isn’t all the time there correctly.”
And the Platinum-selling duo is aware of first hand what they’re speaking about.
“We’re from the hood,” says Olu of the S.W.A.T.S. (“Southwest Atlanta, too sturdy”) space the place they grew up. “After I noticed nature, it was both at a zoo or at just a little neighborhood creek or on the Journey Channel.”
“I wasn’t allowed to go previous a pair miles from our crib,” provides WowGr8. “However you undoubtedly discover there are actual variations when you begin having interactions outdoors of your personal surroundings.”
The belief that environmental inequality appeared to go hand-in-hand with social inequality started to creep up on the duo, as life took them past the invisible boundaries of their predominantly African American neighborhood.
“After I would go outdoors the hood, the very first thing I might discover was that it was clear,” says Olu. “I might assume to myself, it’s not that arduous to maintain issues clear. There should be one thing else happening in my neighborhood than only a lack of cleanliness. And why are the road lights on this neighborhood all the time working at evening they usually aren’t in my neighborhood? That’s what acquired my thoughts going.”
In the end, worldwide journey would supply Earthgang with their epiphany.
“The primary time I traveled internationally, I went to the Cannes Movie Competition in France… Designer manufacturers have been in all places… there was a lot wealth round me,” recollects Olu. “Then I went on the seashore and noticed males from Senegal promoting merchandise like sun shades for little or no cash with a purpose to survive.
I started to appreciate that these inequalities have been being pushed by mass manufacturing; that the general public who run these industries don’t appear to be me— however the individuals who work for them, and live on pennies do.
It’s additionally these industries creating the entire environmental issues. Over-fishing, oil spills— they’re all a part of that system of mass manufacturing. That’s how I started to attach social inequality with environmental inequality.”
Olu and WowGr8 know from their very own life experiences that mass consumerism doesn’t profit everyone. The inequality created by many massive industries has social, financial and environmental impacts which are felt disproportionately by folks of coloration.
Their response: assume international and act native.
On Earth Day, April 22, Earthgang introduced progress to their very own neighborhood of Southwest Atlanta within the floor breaking of a neighborhood backyard at Jean Childs Younger Center Faculty, the place college students had reported that meals insecurity was one among their greatest limitations to success. The pair contributed $10,000 in seed funding and is at present elevating an additional $200,000 by way of crowd funding with a purpose to develop and maintain the mission.
“We acquired associates, cousins who go there. It’s a part of our neighborhood, a part of our aspect of city. There are meals deserts and folks don’t have the data or studying to maintain themselves,” says WowGr8. “The neighborhood backyard is getting used within the curriculum of the college to show the youngsters about sustainability and agriculture. It’s a wealth of information to know find out how to develop meals.”
Along with boosting meals safety, the mission has promoted a reference to nature that Olu and WowGr8 didn’t have as youngsters, however which they contemplate to be important. It is a message that they’ve sought to advertise by their music.
I see the sweetness within the little issues | Hear the music when the wind blows | Flip these moments into recollections | Do not overthink it, hold it easy | Unfold love like a miracle
– Huge Love (sung on the UN World Ocean’s Day occasion)
Earthgang’s newest mission, Ghetto Gods, explores the theme of elevation above circumstances by a reference to self and nature.
It’s an introspective assertion about wanting inside and giving again.
“It’s about discovering God inside you,” says Olu. “It doesn’t matter in case you are from the ghetto or not. It’s about discovering the sunshine that has been buried and creating that so you may radiate it again to humanity and nature.”
“All of us undergo as a planet,” explains the duo. “However we’re all one. We’re all Earthgang.”