North American organisation Dignitas has introduced a naming rights partnership with digital financial institution QNTMPAY.
Because of the four-year deal, Dignitas’s League of Legends Championship Sequence (LCS) crew will likely be renamed Dignitas QNTMPAY.
Furthermore, the organisation’s League of Legends academy crew will change into DIG QNTM Academy.
That is the primary naming rights partnership for an LCS crew for the reason that competitors was franchised in 2018.
Michael Prindiville, CEO of New Meta Leisure, Inc. and Dignitas, commented: “Dignitas and QNTMPAY share the identical motivation for innovation and expertise, making our partnership the right pairing to raise our League of Legends groups.
“It’s our honour to welcome QNTMPAY, a financial institution constructed for the individuals, into our organisation which goals to be the crew that fights for and represents all.”
Alongside changing into Dignitas’s official digital banking companion, QNTMPAY’s emblem will even be prominently featured on the organisation’s LCS and Academy participant jerseys. In keeping with the discharge, every crew’s esports athletes will even be featured in quite a lot of content material and activations.
Adam Pearsall, Founding father of QNTMPAY, added: “We’re excited to construct a significant relationship with Dignitas and the esports group nearing half a billion followers globally.
“QNTMPAY is a digital financial institution constructed for experiences, and this partnership with Dignitas permits us to supply our clients these which are world-class. We sit up for launching our providing this summer time, setting the benchmark for the way forward for esports and digital banking.”
Dignitas QNTMPAY is ready to compete within the LCS Summer season Break up, which is able to start on June 4th.
Esports Insider says: It will undoubtedly be a profitable deal for Dignitas. It’s fascinating to see naming rights partnerships beginning to achieve a number of traction inside esports, nonetheless, it’ll definitely get QNTMPAY recognised inside the esports group. Equally to The General NRG, this title will take a bit getting used to.