[NEW YORK] – A slew of main Caribbean celebrities have adopted the brand new title of “Catastrophe Fighters” forward of the 2021 Atlantic Hurricane Season, which local weather scientists forecast will likely be above regular.
High West Indian cricketers and music stars are becoming a member of arms as the brand new “Catastrophe Fighters”. Together with The Caribbean Catastrophe Emergency Administration Company (CDEMA). As well as, the regional intergovernmental company for catastrophe administration within the Caribbean Neighborhood, (CARICOM).
Marketing campaign Launch
The artistic marketing campaign to combating disasters this season, kicks off immediately, Could 31, 2021. Someday forward of the beginning of the hurricane season. And, goals at reiterating the significance of Caribbean nationals to be ready, particularly within the midst of the COVID-19 pandemic.
“Catastrophe Fighters” Celebrities
West Indian cricketers, DJ Bravo, Darren Ganga and Stacey-Ann King of Trinidad and Tobago; Jamaica’s Chris Gayle; St. Lucia’s Darren Sammy, and St. Kitts & Nevis’ Kieran Powell, have joined forces with retired movie star cricketing nice, Sir Gary Sobers of Barbados and former cricketer turned music star Omari Banks of Anguilla, in addition to musicians Mr Killa of Grenada, Tafa Mi Soleil of Haiti and Ricky T and QPID of St. Lucia, for the Could thirty first marketing campaign kick-off.
The brand new CDEMA ground-breaking initiative is supported by the Africa Caribbean Pacific. As well as, European Union Pure Catastrophe Threat Discount (ACP-EU NDRR) Program, the Canada Caribbean Resilience Facility, the International Facility for Catastrophe Discount and Restoration (managed by the World Financial institution), and Binance Charity. All aiming to rising group preparedness and resilience to dangers. Dangers resembling hurricanes, volcanoes, COVID-19, and different pure hazards affecting the Caribbean area. Via a catchy catastrophe prevention track and music video that will likely be promoted on social media.
The month-long marketing campaign coincides with the start of the annual hurricane season and can function essential preparedness messages alongside the marketing campaign track and music video on Tik Tok, Facebook, Instagram and Twitter, in addition to the marketing campaign’s web site, disaster-fighters.org.
Non-Fungible Tokens (NFTs)
In an unprecedented transfer for the marketing campaign, CDEMA will implement its first-ever Non-Fungible Tokens (NFTs) market. In an effort to lift donations and help catastrophe preparedness and disasters within the area. Taking part musicians, cricketers and different celebrities will donate signed balls, t-shirts and varied memorabilia. Together with unique, limited-edition collectibles, that will likely be auctioned to the general public as a part of the initiative’s fundraising efforts. Gadgets will embrace distinctive, personalised messages from the “Catastrophe Fighters” movie star group.
Followers and the general public are inspired to point out their help for the initiative. Particularly by buying collectibles signed by their favourite celebrities to help CDEMA within the essential and significant work it does.
Affect on Caribbean International locations
“Many Caribbean international locations have been battling the compound impacts of drought and COVID-19. In addition to volcanic eruptions and now hurricane season,” mentioned Elizabeth Riley, Government Director (ag), CDEMA. “We needed to make use of an modern, inclusive strategy to make sure. Particularly, one which communities are empowered with the required plans, data and instruments to deal with the catastrophe impacts that we as a area have been going through.”
Tahseen Sayed, World Financial institution Nation Director for the Caribbean, added: “The previous yr has been very difficult for the Caribbean. Though a lot of the area has managed the well being results of the pandemic by early actions. Nonetheless, the socioeconomic impacts have been extreme. It’s extra essential than ever this yr for Caribbean international locations and folks to be well-prepared for the hurricane season. We’re happy to help this modern new marketing campaign from CDEMA that goals to assist communities shield themselves and their livelihoods.”