Digital adoption has change into a key issue for small and medium companies to not simply thrive, but additionally to outlive. Digitisation has enabled many micro, small, and medium enterprises (MSMEs) to achieve out to extra prospects, improve their productiveness, and enhance operational efficiencies.
This week, SMBStory lined the journeys of Ahmedabad-based Immediate Dairy and Coimbatore-based Walkaroo. These firms strengthened their operations by leveraging expertise and digital instruments.
Shridhar Mehta, Director, Immediate Equipments Pvt. Ltd
Ahmedabad-based PN Mehta realised there was scope for progress with expertise adaptation within the dairy sector, manner again within the 90s. Mehta was already into transportable electrical energy instruments manufacturing, a enterprise he began in 1978, and so foraying into dairy tech was not as cumbersome, and in 1992, Immediate Equipments Pvt. Ltd was born.
Mehta’s concept of utilizing digital weighing scales to measure milk in litres bought the enterprise a leg up. Farmers welcomed the brand new innovation wholeheartedly, and this sparked enthusiasm within the founder. He continued to try to grasp the issues confronted by farmers, with an goal to search out distinctive options.
In 1995, the corporate launched the Computerized Milk Assortment System, adopted by Fats’omatic, a totally computerized milk fats measuring machine in 1999. He says that on the time, Rajasthan Electronics and Instrumentation Restricted (REIL) was manufacturing this sort of product however Immediate accentuated the product by including extra options to it just like the measurement of milk density. This new characteristic enabled farmers to verify on the milk high quality on the assortment centres themselves.
The years that adopted noticed much more improvements from the corporate.
Right this moment, Immediate’s applied sciences are current in 24 states and 50,000 villages throughout India and its clientele contains massive dairy manufacturers like Amul, Heritage, Ananda, Mom Dairy, and different native gamers from completely different states.
VKC Noushad, Founding father of Walkaroo
In 2013, VKC Noushad launched a model referred to as Walkaroo, which presents merchandise that intersect style, high quality, and affordability. It presents informal sneakers, formal sneakers, flip-flops, open footwear, slippers, sandals and so forth for males, girls, youngsters, and so forth.
The sneakers are manufactured on the firm’s personal 12 manufacturing items throughout Kerala, Tamil Nadu, Karnataka, Gujarat, and some extra locations. The items collectively have a capability of manufacturing 4 lakh pairs of sneakers per day.
Whereas Noushad believes that firms have to change into operationally sturdy earlier than changing into digitally strong, he additionally says Walkaroo has tried to remain forward of the curve relating to leveraging expertise and rising operational efficiencies. To this finish, they’ve applied SAP, ensured gross sales automation, and brought the omnichannel route.
Other than launching its personal web site, Walkaroo listed itself on ecommerce platforms equivalent to Amazon, Flipkart, and some others in 2019. Nevertheless, Noushad maintains that it’s not a digital-first model.
Walkaroo clocked a turnover of Rs 1,245 crore within the final monetary 12 months.
Different high tales of the week:
Within the 60s and 70s, Rajmal Parekh’s household used to run a grocery enterprise in Rajasthan. However Rajmal had larger plans and dreamed of leaving his house state emigrate to Mumbai.
The attract of the town’s hustle and bustle led Rajmal to shift there in 1972 and take a look at his hand at quite a few enterprise ventures.
Beginning with a small metal buying and selling enterprise, he went on to buying and selling jewelry – a enterprise that gave him good margins and allowed him to community with numerous individuals.
He rapidly developed a ardour for the jewelry trade and started making jewelry beneath the model title Parekh Ornaments, which was began in 1983.
Parekh Ornaments, as we speak, has change into a household enterprise, making jewelry from gold, diamonds, uncut polki, valuable and semi-precious stones, silver cash, and so forth.
Pankaj Poddar, CEO, Cosmo Movies Ltd.
Cosmo Movies Ltd., began in 1981 by Ashok Jaipuria, is likely one of the leaders within the BOPP movie manufacturing enterprise. The corporate manufactures movies for 4 verticals, together with packaging, labelling, lamination, and industries.
The New Delhi-based firm, additionally listed on Bombay and Nationwide Inventory Exchanges, recorded a 109 % enhance in its Revenue after Tax in FY21 in comparison with FY20, and reported internet income of Rs 2285 crore for FY21.
A few of the different main gamers on this area embody UFlex, Jindal Movies Americas LLC, Chiripal Poly Movies, and so forth.
Final 12 months, Cosmo additionally launched a chemicals-manufacturing vertical referred to as Cosmo Speciality Chemical substances Pvt. Ltd. In accordance with Pankaj Poddar, CEO of Cosmo Movies Ltd., this vertical is slated to see some mighty progress within the coming years.
SMBStory caught up with Pankaj days after the corporate’s This autumn outcomes had been introduced. Amongst different issues, he spoke in regards to the trade, challenges, and holding the banner of sustainability excessive.