Domestically-owned and El Dorado-based Topanga Scents shall be holding its first conference for the corporate’s nationwide distributors that promote and promote its luxurious detergent and merchandise on the weekend of June 11-13. The identify of the conference shall be “Welcome House: 2021 Topanga Scents Conference” as a technique to pay homage to El Dorado being the bottom for the corporate and to spotlight native enterprise, stated Brooke Bonsall, the conference chairperson.
“We attempt to help as many native and American firms as attainable when shopping for uncooked supplies,” Bonsall stated. “All of our merchandise are made in El Dorado in our warehouse.”
Firm creator and co-owner Seth Williams was impressed in 2017 after smelling the scent of a luxurious detergent on somebody he encountered within the retailer. After beginning to purchase luxurious detergents himself, he realized how costly they have been and determined to create a luxurious detergent model of his personal that was extra inexpensive.
Williams began making his luxurious smelling detergents and sharing them with household and associates and obtained plenty of constructive suggestions, Bonsall stated.
“As he continued making them, the demand elevated,” Bonsall stated. “So he determined to succeed in out to his sister-in-law Erin Williams and she or he determined she needed to put money into the enterprise. “
Erin Willams got here onboard as a co-owner, and after testing their merchandise in numerous markets, the 2 determined to go together with a direct vendor strategy to getting the merchandise out to individuals. By the summer season of 2019, quite a few distributors joined the newly discovered firm to promote and promote the detergents.
“It took off from there,” Bonsall stated. “The pandemic really boosted our gross sales as a result of increasingly individuals have been buying on-line. Additionally, we gained distributors as a result of individuals have been in search of one other supply of revenue as some jobs went below throughout the pandemic.”
The corporate sells cloth sprays, detergents, soaps, lotions and extra. Among the luxurious scents featured within the merchandise embody orchid, sandalwood, totally different citrus notes, amber, fig, patchouli and extra. The scent of the merchandise are extremely aromatic and are designed to be lengthy lasting, Bonsall stated. The merchandise are additionally plant based mostly, sulfate- and paraben-free and don’t comprise alternate brighteners, dyes or preservatives.
Topanga Scents has over 2,000 distributors in Arkansas alone, and 5,000 distributors throughout the nation in 47 totally different states. As a technique to practice staff and have fun and honor the onerous work and success of the corporate and its distributors, the thought of holding this conference got here to fruition.
“We needed to convey as lots of our distributors right here as attainable to see the place it began and to satisfy Seth and Erin,” Bonsall stated. “We additionally wish to promote our city and use native printers, native distributors and provides these distributors a possibility to advertise and promote their merchandise at our market that’s going to be on Sunday of the conference weekend.”
Welcome House: 2021 Topanga Scents Conference Schedule
- Friday, June 11, 6 to 9:30 p.m.: Topanga Scents Awards and Recognition Gala on the El Dorado Nation Membership (Black tie, ticketed occasion)
- Saturday, June 12, 8 a.m. to six:30 p.m.: Full day of classes, audio system, and so forth for distributors on the El Dorado Convention Middle
- Sunday, June 13, 9 a.m. to 2 p.m.: Hometown Market at Topanga Scents, 175 McKemi Rd. in El Dorado (come and go for our distributors)
The conference will function audio system together with El Dorado’s personal and creator Shaneil “PJ” Yarbrough. Friday night time’s gala will honor a number of the high promoting distributors of the corporate. Sunday’s hometown market will permit conference attendees to tour the corporate’s warehouse and take a look at different native El Dorado companies that shall be stationed there.
The deadline to register and attend the conference is June 1. The conference is proscribed to distributors, so if excited about changing into a distributor and attending the conference, go to topangascentsconvention.com and if excited about buying any of Topanga Scents merchandise and be matched with an area distributor, go to topangascents.com
“We’re not some large firm, we have now a small enterprise mentality,” Bonsall stated. “We nonetheless have individuals hand pouring and hand measuring our merchandise. We wish individuals to know the place their merchandise are made. There’s a face behind these merchandise, not only a label.”