Now it’s time to jot down the institute’s subsequent chapters—to take this treasure into the subsequent 50 years, and past.
Earlier this yr, The College of Texas at San Antonio reaffirmed its dedication to the ITC’s future. In June, it’ll formally launch ITC Centennial 2068: Group Stakeholder Visioning to deepen and broaden the institute’s engagement as an exemplary cultural heritage establishment. This community-driven course of is essential to making sure the long-term sustainability of the institute and its museum.
To advance this vital work, UTSA is launching three job forces that can start assembly in August and holding group engagement occasions within the fall. A concentrate on how the ITC advantages our group will drive all three working teams.
UTSA’s Museum of the Future job drive will outline how the ITC evolves into an exemplary establishment with distinctive museum studying experiences to encourage a greater understanding of our future as Texans. It would concentrate on strengthening the connection among the many ITC, UTSA and our communities, participating Okay-12 college students, together with immediately’s technology-driven learners, and serving Texas educators.
The Group Engagement and Sustaining Help group will look at methods to strengthen engagement with the group, supporting the ITC’s impression because the champion of Texan tradition. Individuals will discover partnerships, fundraising methods and methods to construct an efficient case for philanthropic and different exterior help.
The ultimate job drive, Museum Facility and Land Stewardship, will establish methods to make sure the ITC stays a vacation spot to expertise Texas’ wealthy cultures. This group will establish the necessities befitting a world-class museum facility and make suggestions that leverage the institute’s Hemisfair location to learn the group and contribute to downtown San Antonio’s ongoing vitalization.
UTSA has engaged Lopez Negrete Communications to facilitate group enter all through the method. This Hispanic-owned, Texas-based agency was based in 1985 and is acknowledged by the Smithsonian as a Hispanic advertising and marketing cultural steward. Its work contains the Metropolis of Houston’s Census 2020 Engagement Initiative and a COVID-19 public well being consciousness marketing campaign for the Houston Well being Division.
Equally as vital, Lopez Negrete has a deep understanding of the ITC’s significance in San Antonio’s historical past, its cultural impression in our group, and its potential to advance vital conversations about tradition and heritage.
As facilitator, Lopez Negrete will oversee group discussions and engagement amongst UTSA, the ITC Centennial 2068 steering committee and its job forces, particular person group stakeholders, and teams together with the City Land Institute, local people organizations and placemaking consultants, amongst others.
To help the venture, Lopez Negrete is partnering with TouchPoint Methods, a Houston-based city planning and financial improvement agency, to steer group engagement. TouchPoint president Damon Williams will direct these efforts. San Antonio-based Decide In Specialists, a premier public affairs consulting agency led by Mari Aguirre-Rodriguez, will handle the initiative’s public outreach actions.
This visioning course of will collect and rework shared options right into a strategic, long-term plan for the institute. All of those group engagement occasions will probably be open to the general public and all viable choices will probably be thought of.
The ITC is the one useful resource devoted solely to Texas’ various cultural historical past. It’s the place guests interact with the state’s many cultures. It’s the place they study concerning the historic contributions of Mexican Individuals to our state, together with the historical past of so many households right here in San Antonio.
This visioning course of is a big milestone for UTSA—and for San Antonio. Collectively, we share a need to develop the blueprint that ensures the ITC’s vibrancy for the subsequent 50 years.