ARLINGTON, Va., Could 27, 2021 /PRNewswire/ — The United Service Organizations (USO) and Crown Media have been named winners of the distinguished 2021 Gold Halo Award for Finest Client Activated Company Donation by Have interaction for Good.
The win acknowledges the USO and Crown Media’s strategic partnership across the USO Holidays year-end giving marketing campaign and the premiere of Hallmark Motion pictures & Mysteries’ unique vacation film USS Christmas. The collaboration achieved fundraising and viewership objectives and created significant programming for navy members and their households.
The Halo Awards are North America’s premier recognition of company social accountability, trigger advertising and company social influence campaigns. Awarded yearly by Have interaction for Good, they deal with highlighting initiatives wherein model goal and social influence intersect to assist construct a greater world. As COVID-19 rippled throughout the globe, the awards took on a brand new that means and garnered extra entrants than ever earlier than.
“For the reason that onset of the pandemic, our Armed Forces have served on the entrance strains of reduction efforts, facilitating virus testing, working in discipline hospitals and offering different important companies,” mentioned Lisa Anastasi, chief growth and advertising officer on the USO. “Our collaboration with Crown Media allowed us to succeed in new supporters and supply shoppers with a straightforward solution to give greater than because of navy members who proceed to sacrifice a lot to guard us.”
Shared values and passions led the USO and Crown Media to launch a multimedia marketing campaign targeted on offering moments of connection round residence and household in the course of the holidays. Initiatives included integrating a USO storyline into USS Christmas, which supplied the navy group the chance to attach with the movie’s solid throughout a USO Army Digital Programming (MVP) session. Crown Media’s podcast, Bubbly Sesh, was additionally included into USO’s Espresso Connection Dwell navy partner digital program.
“Our military-themed films at all times ring a bell and resonate strongly with our viewers on Hallmark Channel and sister community, Hallmark Motion pictures & Mysteries,” mentioned Annie Howell, chief communications officer at Crown Media Household Networks. “Collaborating with the USO across the premiere of USS Christmas was a pure match. It was a real honor to work with this unbelievable group that does such essential work to assist our navy households, to make a constructive influence and be a power for good.”
Because of the partnership, the USO raised practically $3 million from round 70,000 shopper donations. Greater than 1,000 individuals despatched digital messages of assist to service members by the USO. Moreover, the USS Christmas premiere attracted greater than 2.6 million viewers, and repeat airings by the top of the 12 months attracted greater than 8.6 million viewers.
“Examples of constructive company social influence had been among the many significant silver linings to be discovered in the course of the COVID-19 pandemic,” mentioned Have interaction for Good President David Hessekiel. “It is a pleasure to shine a light-weight on excellent efforts like this that helped society climate such a troublesome time.”
Though the vacations are nonetheless many months away, there are many actions individuals can take to exhibit appreciation for service members at the moment. To find methods to provide greater than because of the navy group, go to USO.org/MoreThanThanks.
In regards to the USO:
The USO strengthens America’s navy service members by protecting them linked to household, residence and nation, all through their service to the nation. At tons of of places worldwide, we’re united in our dedication to attach our service members and their households by numerous acts of caring, consolation and assist. The USO is a personal nonprofit group, not a authorities company. Our packages, companies and leisure excursions are made doable by the American individuals, assist of our company companions and the dedication of our volunteers and employees. To affix us on this essential mission and be taught extra in regards to the USO, please go to USO.org or comply with us on Facebook, Twitter and Instagram.
About Crown Media:
Owned and operated by Hallmark Playing cards, Inc., Crown Media Household Networks is residence to cable’s main household pleasant networks, Hallmark Channel, Hallmark Motion pictures & Mysteries, and Hallmark Drama. Hallmark Channel options an bold slate of latest, unique content material, together with films, scripted collection, annual specials, and a life-style program. Hallmark Channel can also be residence to the favored annual vacation franchise Countdown to Christmas that includes a 24/7 lineup of vacation programming. Hallmark Motion pictures & Mysteries is a 24-hour cable community that includes a novel combine of latest, unique films and bought collection targeted on the lighter facet of the suspense and thriller genres. The community additionally options its personal annual vacation programming franchise, Miracles of Christmas. Hallmark Drama showcases the wealthy legacy of the Hallmark Corridor of Fame library and spotlights films and collection from Crown Media’s assortment of unique dramatic content material. Crown Media Household Networks can also be residence to Hallmark Motion pictures Now, the corporate’s subscription streaming service, which affords wholly distinct content material from the corporate’s linear channels. Crown Media Household Networks’ publishing extension, Hallmark Publishing, affords unique novels, in addition to books tailored from Hallmark Channel and Hallmark Motion pictures & Mysteries unique films.
About Have interaction for Good:
Have interaction for Good, producer of the Have interaction for Good convention and Halo Awards, helps enterprise and nonprofit executives succeed collectively by offering sensible data and inspiration, alternatives to construct beneficial relationships and recognition for excellent work partaking workers and shoppers round social good and cause-related advertising efforts.