Turin-based know-how firm to create new web site and app for Sinclair-owned community.
The Sinclair-owned Tennis Channel has turned to Turin-based know-how firm Deltatre to revamp its digital ecosystem.
Beneath the deal, Deltatre has been tasked with creating and sustaining a brand new Tennis.com web site and Tennis Channel app, each of which might be powered by the corporate’s Forge publishing platform.
Deltatre stated the 2 digital locations have been constructed with an emphasis on personalisation performance, which means they are often customised to suit a person’s preferences, together with by tailor-made push notifications linked to their favorite gamers.
As well as, the web site and app can now utilise Forge’s fan engagement options, which embrace dwell running a blog and visible tales, whereby editors can ship textual content, images and video in an interactive content material stream.
Amongst different issues, each property will function sole locations for followers to entry information, video, rankings and podcasts.
Tony Web page, president of sport experiences at Deltatre, stated: “At Deltatre, we all know that sports activities organisations need better management over their direct-to-consumer propositions to reinforce the televised fan expertise. This thrilling new providing from Tennis.com is completely set as much as fulfill trendy fan demand, serving to tennis devotees benefit from the sport on a brand new stage.”
Its work with Tennis Channel is the newest high-profile venture delivered by Deltatre previously 12 months, having already labored with Main League Soccer (MLS) as its internet know-how supplier. Previous to that, the corporate additionally helped Serie A side Juventus to revamp and relaunch their web site and app.
Last year, Deltatre additionally struck a multi-year deal to construct and function new digital platforms for Sinclair’s portfolio of US regional sports activities networks (RSNs).
That deal was stated to be the firm’s largest partnership within the US, the place the agency has been present process a interval of aggressive enlargement since its acquisition by Bruin Sports activities Capital in the summer of 2016.