Grand Junction receives national attention as tourist destination

GRAND JUNCTION, Colo. (KKCO) – Go to Grand Junction, the Metropolis of Grand Junction’s Vacation spot Advertising Group, is making nationwide information. A latest Wall Road Journal article titled “A Excellent Summer time Highway Journey” featured the Colorado Nationwide Monument because the lead picture and highlighted the Lodge Maverick. The article ran in each print and on-line yielding $25,500 in on-line earned media worth coupled with 994,600 in viewers attain. The Grand Junction space has additionally been prominently featured in latest journey articles in key nationwide and regional publications together with Conde Nast Traveler, Texas Month-to-month, and Phoenix Journal.

Go to Grand Junction Director, Elizabeth Fogarty, said “We will now research what is occurring with our campaigns in real-time and we make changes accordingly. When advertising is handled as a science, it offers the chance to objectively extract and translate significant information, whereas additionally straight and verifiably confirming the web financial influence to the neighborhood from the promoting. We now analyze what occurred, why did it occur, what is going to occur, and the way can we make it occur – which is the last word purpose in information modeling. Though this can be a very tough course of and requires experience in information science, the effort and time in studying this method is worth it, and the outcomes converse for themselves.”

Funded by a lodging tax paid by out-of-town visitors, Go to Grand Junction executes advertising focused towards potential guests exterior the realm to advertise journey and tourism to Grand Junction, thereby offering for a sustainable and constant economic system and enhanced high quality of life for residents. Customer spending accounts for one-third of the town’s gross sales tax income, which offers funding for public security, infrastructure, and different metropolis providers.

Copyright 2021 KKCO. All rights reserved.

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