Its fashions are straight outta GQ; its Instagram a tightly curated hipster paradise that includes weed-smoking gamers, bucket hats and what can solely be described as course porn.
The chief of golf’s new type pack is one in every of its precise leaders, former world No. 1 Brooks Koepka. Good-looking, constructed like a tank and with enamel whiter than the sport itself, Koepka cuts a trendy determine on the hyperlinks, and established himself as a breakout style participant when he wore a pair of Off-White x Nike Air Max 90s in 2019.
The sneakers had been unreleased (they nonetheless are) and their very enigma lent Koepka a way of cool that cash can’t purchase.
And it goes each methods – simply as golf is getting extra fashionable from holes one to 18, its affect can also be being felt past membership gates. Mr Porter is ready to launch a golf-inspired vary later this 12 months. The location’s type director, Olie Arnold, says the game has offered refuge in the course of the pandemic, attractive “fanatics and novices alike”, giving it new blood on and off the course.
Sweater vests, for example, are in every single place this winter, from the catwalks of knitwear designer Margaret Howell, Hermès and Michael Kors, to the shop home windows of Nation Street.
So why golf, and why now? For one, golf has acquired a COVID-19 enhance like no different sport, because of its socially distanced nature. However might it’s, too, that golf, with its nation informal, gently elegant, conservative however not company type strikes the right word of post-COVID-19 dressing?
Are tailor-made slacks not the very sartorial midpoint of fits and sweatpants? Are all of us not extraordinarily prepared for the metaphorical nineteenth gap, for a shandy and a membership sandwich, presumably even a slice of cake?
Clearly, we’re. And whereas I personally is probably not prepared to decorate like a golfer, I’ll fortunately take type cues from the caddies on the annual Augusta Par 3, who gown in regulation white boiler fits, which is about as daring as the game will get. Head-to-toe white, on grass? Discuss a sport changer.
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