Editor’s Word: The next story appeared within the Might 10 subject of the Northwest Arkansas Enterprise Journal. “Then & Now” is a profile of a previous member of the Enterprise Journal’s Forty Underneath 40 class.
Gwen Holloway not too long ago transitioned to a profession in actual property after spending greater than 20 years as a digital marketer, content material creator and on-line group developer.
“I’ve at all times cherished actual property,” Holloway mentioned. “It’s been considered one of my passions.”
Earlier than the profession shift, she was a advertising marketing consultant for a buddy working in actual property.
“I believed, ‘This appears to be like like enjoyable. I believe I might be good at this,’” Holloway mentioned. “Actual property now, virtually solely, it’s all digital advertising.”
Along with her advertising background and a willingness to strive one thing new, Holloway, 60, efficiently entered the enterprise virtually 5 years in the past.
“It’s a lot tougher than it appears to be like. I discovered that shortly. It’s not all like HGTV the place you simply let folks in lovely houses, after which they resolve to purchase one,” she joked. “However I find it irresistible. It’s difficult. I get to satisfy unimaginable folks.”
In April 2017, she began as a licensed Realtor for BloomTree Realty in Prescott, Ariz. She moved to Prescott in 2014 after taking holidays there.
“What made me fall in love with Prescott was that it jogs my memory a lot of Fayetteville,” she mentioned. “We’ve obtained a city sq.. It’s about the identical dimension city. It’s surrounded by mountains. It’s simply lovely right here.”
In February 2019, she joined Luxe Actual Property Group in Prescott. Amid the COVID-19 pandemic, residence demand has been sturdy whereas inventories have been low. Every property has about 10-15 potential consumers.
“I’ve been extraordinarily profitable in actual property,” she mentioned. “Going into actual property if you’re in your 50s is such a bonus as a result of you might have quite a lot of life expertise behind you, and actual property is all about life transitions. It’s about changing into an empty nester and downsizing or upsizing… I’ve completed all of these issues in my very own life. When you might have all of that life expertise your self, I believe you’re higher outfitted to assist folks after they’re in these transitions that you just’ve additionally skilled.”
Holloway was president of Web Assets Inc. when the Northwest Arkansas Enterprise Journal named her to the Forty Underneath 40 class in 1998. Afterward, she was director of net improvement and schooling for space web supplier Arkansas.web. In the meantime, she labored remotely for About.com and developed one of many first on-line programs on utilizing the web. She had 10s of hundreds of scholars worldwide, and The New York Occasions featured her.
In January 2000, she joined Therapon Pores and skin Well being in Springdale and established and oversaw the corporate’s e-commerce enterprise. Inside six months, she was president.
In August 2004, she began as a advertising marketing consultant for Little Rock-based Journey Nurse Throughout America. She joined the staffing company as director of selling in November 2004. She added the title of gross sales director in Might 2005. She moved to Little Rock for the function and lived there for 2 years earlier than returning residence to Fayetteville.
In Fayetteville, she labored remotely as a advertising marketing consultant. In Boston, a journey nurse firm had recruited her earlier than she was requested to run its web site for healthcare IT jobs.
She was group supervisor for HealthcareITJobs.com from November 2007 to April 2009. Between December 2008 and July 2013, she was a careers blogger for Healthcare Informatics Journal. In the meantime, she was a careers columnist for HIT Trade Journal from March 2011 to April 2012.
In Might 2009, Holloway based her second enterprise, HealthcareITCentral.com, amid the healthcare business’s digital information transition. Her web site linked the business and IT professionals. She mentioned it grew into “the biggest healthcare IT profession portal on-line.” She served as editor and director of content material technique and group improvement and have become the “go-to healthcare IT careers skilled.” She offered the enterprise in October 2013.
Holloway, who nonetheless considers Fayetteville residence, has two daughters. They’re College of Arkansas graduates, and the youngest not too long ago began graduate college there. Her eldest is accountable for social media for Ferrari North America.
Holloway helps Yavapai Humane Society and Animal Rescue Basis. Her hobbies embody kayaking and exercising on her Hydrow. She’s additionally co-founder of GardenBunch.com.