Alex Rodriguez has entered the sweetness trade.
On Thursday, the 45-year-old retired MLB star introduced the launch of the Blur Stick concealer line focused at males. The product was made in collaboration with Hims & Hers, a multi-specialty wellness model that A-Rod invested in final 12 months.
“Since I met the Hims & Hers crew, it was clear to me that they had been revolutionizing telehealth and direct-to-consumer merchandise,” he mentioned in a press release. “Like different Hims & Hers merchandise, accessibility and comfort had been central to the event of the Blur Stick. For years, I’ve been in search of one thing I can use to touch-up a blemish or razor bump rapidly and discreetly, and the Hims & Hers product growth crew has delivered it.”
The Blur Stick is created from premium components, together with jojoba oil, aloe extract, and dog-rose oil. The model states the product is packaged in a “glossy, travel-friendly tube,” and gives long-lasting protection for a variety of pores and skin varieties.
“Breaking by stigmas and addressing ‘embarrassing’ matters head-on is core to what we do at Hims & Hers,” mentioned Hims & Hers co-founder and CEO Andrew Dudum. “To some guys, a couple of pimples or razor burn would possibly seem to be no large deal, however for a lot of it’s one thing that may actually weigh on their self-confidence and there weren’t many viable options on the market to handle that. I’m so grateful to be working with Alex on bringing this product to life and I believe it is going to assist lots of people really feel extra snug and assured of their pores and skin.”
The Blur Stick is accessible now on the official Hims website. The concealer is priced at $17 and is accessible in eight shades, starting from “deep” to “truthful.”