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Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
Burberry — TARGET CUSTOMER Table1: Burberry's...
Burberry tackles the luxury digital retail dilemma by heading upmarket
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Burberry | Harrods UK
Burberry Taps Tencent For Shenzhen Social Retail Store | Jing Daily
How Burberry is leveraging technology to lead in the digital age - Tech Wire Asia
