9 Bounce Day Concepts for Your Social Media (With Examples from Actual Manufacturers + Creators)

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In 2024, we’re getting an advantage day in February. 

Bounce Day rolls round on February 29 solely as soon as each and every 4 years, and baking it into your social media advertising and marketing plan provides a a laugh method to hook up with your target audience and consumers. 

On this article, I’ll stroll you thru 9 out-of-the-box tactics to rejoice Bounce Day — whether or not you’re a writer or a emblem.

However first, it’s useful to have just a little context on Bounce Years prior to kicking off any particular advertising and marketing campaigns. Why does February twenty ninth pop up in our calendars each and every 4 years?

Right here’s the Cliff Notes model: It takes a smidge greater than 12 months for the Earth to orbit across the solar — 365.2422, to be exact. This implies our neat-and-tidy 12-month calendar would ultimately flow out of sync with our seasons with out intervention. That quarter of an afternoon has to head someplace. 

The answer? To ‘save up’ the ones quarter days in order that each and every 4 years, we get one complete further day to stay our calendar in take a look at. (We’ve got Pope Gregory XIII in Sixteenth-century Rome to thank for the Gregorian calendar device.)

It really works so properly that the majority other folks do not know till a Bounce Day rolls round in February  — and also you knock their socks off with this sort of tongue-in-cheek advertising and marketing campaigns.

1. Want the entire ‘leaplings’ glad birthday

Believe solely having a birthday each and every 4 years. Leaplings — the ones born on 29 February all the way through a Bounce Yr — may more than likely use just a little further love when their day in any case rolls round.

Probably the most evident tactics to rejoice might be to run a distinct deal for any consumers who could also be leaplings, like Caylin Jimenez (@caylinjimenez):

@caylinjimenez You’re distinctive and so particular! #leapling #leapday #pisces #pisces♓️ #birthday #february ♬ unique sound – Caylin Jimenez

Some other nice possibility in case you’re a social media marketer for a trade: Test in together with your coworkers to look if somebody was once born on a Bounce Day. “That is Fred; he’s our youngest teammate at six years outdated,” has the makings of a success behind-the-scenes submit. 

2. A one-day-only sale or enjoy

An afternoon that we solely get to enjoy as soon as each and every 4 years is a smart alternative for a flash sale — particularly as a result of, in contrast to the din of Black Friday or Small Trade Saturday — you most likely gained’t be competing with each and every different emblem for your trade for consideration. 

Right here’s a a laugh instance of Bounce Day advertising and marketing from Weddings with Pleasure get dressed store. They’re going all out this 12 months with a distinct Bounce Day enjoy for brides who ebook fittings on February twenty ninth.

They’ll be capable to win “quite a lot of prizes with the quantity 29 hooked up to it,” too. Which brings us to tactic #3…

3. Pass all-in on 366, 29, or 4

Take pleasure in some quantity play with a sale that nods to probably the most particular numbers we go along with a Bounce Day — 366 (for the three hundred and sixty six days in 2024), 29 (the date in February), or 4 (the truth that it solely rolls round each and every 4 years).

That would possibly imply a price aid to no matter value level is sensible for you within the vary of numbers above. You should additionally get inventive with, say, a switching up of subscription phrases — suppose a package deal deal that lasts a four-year time period reasonably than every year. 

Unbiased bookshop Downtown Books (@downtownbooksmto) goes this direction with 29 % off any ebook, however solely at the special day. 

Be proactive, no longer reactive: Plan and time table your Bounce Day marketing campaign to head are living with Buffer. Get began without spending a dime →

4. Suggest a partnership

If you happen to’ve observed Bounce Yr, the film with Amy Adams and Matthew Goode, you’ll are aware of it’s a peculiar outdated custom for ladies to turn gender roles on their heads and suggest to their companions on Bounce Day. 

The reasonably out of date custom is referred to as Bachelor’s Day. It originates from an Irish people story through which a nun, St. Brigid, petitioned the Irish patron saint, St. Patrick, to permit ladies to suggest to males, too (the latter had been taking too lengthy to take action, it sounds as if). 

St. Patrick consented to permit ladies to pop the query — however solely on in the future, each and every 4 years.

The custom has developed reasonably, with many believing that regardless of who proposes, a Bounce-Yr engagement is excellent good fortune. Plus, it’s an excellent date. 

“The newness and sentimentality of the date make it an evident contender for the ones taking a look to pop the query on a Bounce Yr,” Kylie Carlson, the landlord of The Wedding ceremony Academy, informed Bride.com. “Plus, your engagement date will probably be rather inventive in comparison to others.”

If it is sensible on your target audience or emblem, I’d counsel sharing a submit asking any fans who plan to suggest on February twenty ninth to get involved. You should be offering your emblem’s reinforce — the rest from a unfastened meal to videography can be luckily gained — in trade for content material. 

@lk_bridal_designs 𝓘𝓷 𝓶𝔂 𝓯𝓲𝓪𝓷𝓬é 𝓮𝓻𝓪💍 The forecast for 2024 is quite a lot of love with an opportunity of proposal🫶🏼 #leapyear #2024engagement #inmyfiancèera ♬ unique sound – LKBD 💍

Let’s be fair: Who can withstand a romantic proposal video? (Right here’s hoping they are saying sure.)

5. ‘Bonus’ day

Seeing an additional day at the calendar does really feel like one thing of an advantage. In case your emblem is within the realm of productiveness or wellness, a light-lift win might be to create an advantage day tick list on your target audience. 

Take into account that February 29 falls on a Thursday this 12 months, so be sure you curate your checklist to house fans at paintings or faculty. 

6. Proportion some a laugh information

Do you know that during northern Italy, a Bounce Yr is often referred to as l’ann d’ los angeles baleina or the whale’s 12 months? Italians within the province of Reggio Emilia imagine that whales give start solely all the way through Bounce Years.

And do you know that Anthony, Texas, within the U.S., is the self-proclaimed Bounce Yr Capital of the sector? Each 4 years, they host a three-day Bounce Yr Competition to rejoice leaplings.  



Bounce Years are peculiar, interesting issues, so a couple of suave a laugh information surely gained’t move a leave out. If you happen to’re a writer or trade in schooling, like Nikita Bhalara (@vnmomschool), posts like her Instagram Reel under be offering a particularly nice approach to interact your target audience. 

I really like how she’s been ready to reply to the entire nice questions within the feedback, too!

7. A Bounce Day cocktail

If you happen to’re a cafe, bar, meals blogger, or identical, bartender Harry Craddock, who labored at London’s Savoy Resort, stirred up an inventive approach to faucet into Bounce Day celebrations. 

In 1928, Craddock created a distinct Bounce Day cocktail to serve within the swanky bar, which was once featured in The Savoy Cocktail E-book in 1930 with the annotation, “It’s stated to be chargeable for extra proposals than another cocktail that has ever been combined.”

8. Bounce into some a laugh puns

Bounce is an unbelievable phrase for some tongue-in-cheek puns for your posts and captions. Although you’re no longer going all-in on probably the most extra intensive campaigns or social media posts above, subtly weaving in some leaping puns is a a laugh, low-key approach to mark the instance (and with a bit of luck advised some feedback from eagle-eyed enthusiasts). 

Performs at the phrases “for” and “4” also are at the desk, however you’ll wish to be as specific concerning the Bounce Yr a laugh 4 it to truly land. 

Right here’s a suave instance from Etsy dealer LoveFamilyAdventure Designs.

9. The 12 months of the frog

Sure, 2024 is technically the Yr of the Dragon — which is far cooler, I’ll grant you — however frogs regularly in finding themselves entrance and heart in Bounce Day campaigns (essentially because of the aforementioned “jumping” puns). 

Just like the extra delicate Bounce Day wordplay, frogs can be offering a extra low-key approach to nod to the instance for your advertising and marketing with a well-placed easter egg — or increase your advertising and marketing fabrics with a lovely amphibian in case you’re going all out. 

I really like this suave method illustrator Meghan Marie (@megpieprint) tapped into the theme in one among her more moderen designs:

Taking the bounce

A laugh moments like Bounce Day and different celebrations — legitimate vacations or no longer — are an excellent method so as to add persona on your emblem and fasten together with your target market outdoor the area of your product or providing. 

They’re additionally an excellent chance to interact together with your neighborhood, be inventive, and keep constant on social media. Don’t put out of your mind to scroll thru our 2024 vacation calendar for concepts so as to add on your content material plan — it contains the whole thing from the Summer time Olympics to 

Global Chocolate Day (and there are some a laugh concepts to get your inventive juices flowing there, too.)

If you happen to’re strapped for social content material concepts on your channels, don’t leave out this nice information on development your individual content material introduction device. Want some further assist? We’ve compiled this checklist of the absolute best social media control gear to be had in 2024 to lighten the weight. 

How are you marking this Bounce Day? We’d love to listen to about your plans! Drop us a remark under or tag @buffer on socials.





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