Golfing Trade Information – FedEx to sponsor French Open


Global package deal delivery corporate FedEx and the DP International Excursion have signed an settlement that brings FedEx on board as identify sponsor of the Open de France, the oldest nationwide open in continental Europe.

FedEx assumes this sponsorship place in time for this 12 months’s 106th version of the event being held at Le Golfing Nationwide from October 10-13.

Previous champions come with legends of the sport equivalent to Seve Ballesteros, Colin Montgomerie, Bernhard Langer, José María Olazábal, Nick Faldo, Byron Nelson and Walter Hagen.

The event, which can have a prize fund of $3.25m, now occupies a first-rate place within the DP International Excursion’s new-look ‘Again 9’, the place avid gamers will probably be competing in 9 of the Excursion’s maximum historical tournaments and nationwide opens from August to October to check out and qualify for the season-ending DP International Excursion Play-Offs.

The Strategic Alliance between the PGA TOUR and the DP International Excursion was once pivotal in securing this historical settlement. FedEx has a long-standing courting with the PGA TOUR courting again to 1986 with its sponsorship of the yearly event in Memphis at TPC Southwind, lately the FedEx St. Jude Championship.

FedEx expanded its involvement with the PGA TOUR in 2002 via turning into an Professional Advertising Spouse after which added the umbrella sponsorship place of the PGA TOUR’s season lengthy FedExCup pageant in 2007, which concludes with the FedExCup Playoffs each and every August.

Along with the numerous on-course branding FedEx will obtain, it is going to even be running intently with the DP International Excursion’s content material staff to ship inventive content material campaigns throughout virtual channels within the construct as much as, and all through, the event.

Brian Philips, Leader Advertising and Communications Officer at FedEx, stated: “We’re proud to extend our succeed in on this planet {of professional} golfing via turning into the identify sponsor of the Open de France at the DP International Excursion. FedEx has been a long-time supporter of the PGA TOUR throughout the FedExCup and the yearly event in Memphis, Tennessee, the corporate’s global headquarters. We sit up for running with the DP International Excursion in France, house to our greatest world air operation at Charles de Gaulle airport. The hub serves greater than 45 international locations throughout Europe and employs greater than 5,500 staff participants within the larger Paris area.”

Keith Pelley, the Leader Government Officer of the DP International Excursion, stated: “We’re excited to welcome FedEx to the DP International Excursion’s international platform the place they are able to construct upon an already intensive golfing advertising programme in america with the PGA TOUR. The Open de France is considered one of our oldest and maximum prestigious occasions, performed on an iconic former Ryder Cup venue in Le Golfing Nationwide. It’s going to be an ideal platform for FedEx to show off their international logistics features to this kind of world target market that the DP International Excursion draws. This settlement is additional proof of the way our Strategic Alliance with the PGA TOUR continues to make stronger the DP International Excursion and our participants, via offering new business alternatives with prestigious manufacturers.”

Pascal Grizot, President of the French Golfing Federation, stated: “The 2024 FedEx Open de France is coming into an exhilarating new technology. In FedEx now we have a brand new prestigious Identify Sponsor with a robust observe document in golfing, whose funding will lend a hand make sure that our historical nationwide Open continues to thrive. As a event within the Again 9, we can even have enhanced storytelling alternatives as the stress ramps up subsequent October and the most efficient avid gamers at the DP International Excursion struggle it out to protected a Play-Off spot.”

Jay Monahan, Commissioner of the PGA TOUR, added: “Nowadays’s announcement is any other instance of the PGA TOUR and DP International Excursion running in combination for the good thing about males’s skilled golfing. As a sponsor of the PGA TOUR since 1986 and umbrella sponsor of the FedExCup since 2007, FedEx has performed an integral function within the evolution and elevation of the PGA TOUR for the good thing about our avid gamers, tournaments and enthusiasts. We’re proud to toughen FedEx of their subsequent step within the skilled recreation, which is able to see their vital have an effect on extend to one of the most DP International Excursion’s maximum beloved occasions.”



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