Inside of Potbelly’s Recipe for Rapid Informal Luck

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Have you ever had a Potbelly’s sandwich? In case you are living in The usa, chances are high that you will have. They are in 32 states, have over 400 places and they are improbable. In this episode of The CEO Sequence, I broke bread with Potbelly CEO Bob Wright and were given his secret recipe for this nationwide powerhouse franchise’s good fortune.

Beneath are some highlights of that dialog, which were edited for duration and readability. Watch the overall video above.

On being a CEO

“I have had a large number of jobs in my profession, and I feel the most productive phase about being a CEO is bringing all of that have in combination, however nonetheless centered at the identical actual factor. One in all my mentors warned me that being the CEO will also be lonely, and in truth, he gave me just right recommendation to seek out others in an identical positions who you’ll be able to connect to and switch to. I agree with the leaders on my group. I really like attractive with my senior management group. They are the neatest and the most productive within the industry. However everyone seems to be having a look to the CEO to have a management place and to have a idea concerning the imaginative and prescient, the method, or the choices of the day.”

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On his industry beginnings

“The summer time after my freshman 12 months in faculty, I sought after a role that summer time that will pay me now not just a salary however give an opportunity to earn guidelines. And I will have to now not were reduce it ready tables as a result of I attempted for just about a month. I walked right into a Domino’s in Houston and requested in the event that they had been hiring. The fellow requested me if I had blue pants. So I feel that used to be my interview! I advised him I did (which used to be a lie in truth) and he stated, ‘All proper, see you again right here at 4 o’clock.’ So I went to the mall and acquired blue pants and got to work at Domino’s and I used to be there for 12 years. I did not understand that taking alternatives that had been offered to it’s essential be as treasured as they may well be should you had been simply keen to take the danger.”

The name of the game of Potbelly’s good fortune

“We sit down proper within the candy spot of the fast-casual client with this wonderful differentiated menu of sandwiches which are sizzling and toasted at 500 levels, in addition to soups and salads made contemporary whilst you get them organized. Our cookies are the most productive on the earth. Our sugar cookie is best than somebody I have ever had in my existence. I have been partial to this logo for twenty years and feature at all times idea that it had nice possible. It has got nice heritage, too.”

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On developments in instant informal eating

“I would say a few of it has its roots within the pandemic, however instant informal is obviously the place the patron goes. Upper high quality, extra price for the cash, and extra flexibility and alternative to make use of that logo in the way in which that matches your existence. Certain, individuals are going out, sitting down round a desk, getting waiter provider and so forth. However instant informal is the place the entire huge enlargement is as a result of that is the place the patron is.”

On studying

“I like to learn biographies of other people which have been achieved, were nice leaders, were founders of our nation. I assumed David McCullough used to be a captivating author — Truman, 1776, the ones had been, the ones had been superior books. I feel you be informed extra from looking at than from being advised. And biographies are some way for us to look at what other folks have finished.”

Take a look at extra profiles of cutting edge and impactful leaders by way of visiting The CEO Sequence archives.



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