Slightly per week in the past, the 2024 Grammy nominations have been introduced.
However whilst best contenders SZA, Taylor Swift and Olivia Rodrigo have been already getting fitted for robes, one thing used to be amiss.
The truth that the nominees for track’s best prize have been being introduced sooner than any person were given to chow and cocktail down for Friendsgiving — let on my own Thanksgiving — made it really feel method too early within the awards season.
I imply, Mariah Carey didn’t also have sufficient time to correctly defrost.
Upload to that the truth that the 2023 Nation Track Awards came about simply two days sooner than the 2024 Grammy nominations have been introduced — and also you knew that one thing simply ain’t proper with track award displays.
That pattern endured on Sunday evening, when the Billboard Track Awards took the pre-Thanksgiving weekend spot lengthy occupied through the American Track Awards — and grew to become it into one giant turkey. (To make issues even more strange, each the BBMAs and the AMAs are owned through the similar mother or father corporate.)
Certainly, whilst the BBMAs have been up to now aired on NBC — those awards have been relegated to a rattling Billboard website online. And there used to be rarely the rest “reside” about them with a bunch of pre-taped performances and award displays.
Womp, MFing womp.
If the BBMAs, which had up to now been held in Might since 2011, have been going to bogart the AMAs — which had up to now given us such iconic moments as Whitney Houston’s bravura, 10-minute medley of “I Loves You Porgy,” “And I Am Telling You I’m Now not Going” and “I Have Not anything” in 1994 — they had to deliver it.
As an alternative, it used to be the sort of fail that no person even cared — and even knew — about it. (This is, in fact, in the event you weren’t considered one of Carey’s Lambily who have been all about her acting her vacation vintage “All I Need for Christmas Is You” on an awards display for the first actual time.)
As winners have been being introduced sooner than the awards have been even scheduled to happen on Sunday evening, those that afflicted to hang out for the BBMAs — and have been prepared to bear a spotty movement at the Billboard website — briefly learned that they’d been bamboozled.
Now not that the BBMAs have been ever the easiest of honors — nor did they ever ship the type of must-see moments of the Grammys, the AMAs or the MTV Video Track Awards — however this made you surprise about the way forward for all track awards displays.
Let’s face it: The VMAs are slightly preserving on for relevance already.
And if it wasn’t for the CMAs and the Academy of Nation Track Awards, there will not be any community presence for those trophy-giving galas.
It’s unhappy to look that after was once considered one of track’s greatest nights with the AMAs within the buildup to the Grammy nominations, transform so inconsequential. Or worse but, simply overlooked.