From celebrity artist voice clones on YouTube Shorts to HYBE’s enlargement into Latin Song… it’s MBW’s Weekly Spherical-Up

Welcome to Song Industry International’s weekly round-up – the place we be certain you stuck the 5 greatest tales to hit our headlines over the last seven days. MBW’s round-up is supported through Centtrip, which is helping over 500 of the arena’s best-selling artists maximize their source of revenue and scale back their traveling prices.

We knew it was once coming, and now it’s right here. This week, in partnership with YouTube, Google unveiled its “maximum complicated song era style so far” – an AI engine known as Lyria that “excels at producing high quality song with instrumentals and vocals”.

Google additionally launched main points of 2 experimental initiatives it’s working with YouTube. The primary is known as Dream Observe, which is able to permit a restricted selection of YouTube Shorts creators to make “distinctive soundtracks” the use of the AI-generated vocals of choose artists, together with Alec Benjamin, Charlie Puth, Charli XCX, Demi Lovato, John Legend, Sia, T-Ache, Troye Sivan and Papoose.

The second one mission facilities round a suite of AI equipment that Google says it’s designing with artists, songwriters and manufacturers to “lend a hand bolster their ingenious processes”.

Additionally this week, we discovered that Warner Song Team has signed up for Deezer‘s ‘artist-centric’ royalty style in France.

In the meantime, we reported that Ok-pop large HYBE is increasing into Latin Song, with its acquisition of Latin Song label Exile Song, and the release of its new Mexico-based HYBE Latin The usa department.

Plus, TikTok introduced a brand new characteristic that hyperlinks the video platform to streaming products and services together with Spotify, Amazon Song and Apple Song, whilst Warner Song Team’s FY revenues crowned $6 billion for the primary time.

Right here’s what took place this week…

1) Welcome to the longer term: AI-generated vocal clones of superstars now to be had on YouTube Shorts – due to Google’s ‘maximum complicated song era style so far’

On Thursday (November 16), Google unveiled what it calls its “maximum complicated song era style so far”.

Dubbed Lyria, and constructed through Google DeepMind, the tech large says that the AI style “excels at producing high quality song with instrumentals and vocals, appearing transformation and continuation duties, and giving customers extra nuanced keep an eye on of the output’s taste and function”.

Google additionally launched main points of 2 new AI ‘experiments’ in partnership with YouTube, the primary of which is dubbed Dream Observe, an experiment in YouTube Shorts.

The opposite experiment is targeted round a suite of Song AI equipment that Google says it’s designing with artists, songwriters, and manufacturers “to lend a hand bolster their ingenious processes”.

To broaden those initiatives, Google says that it has “introduced in combination technical professionals from throughout Google with a various vary of world-renowned artists and songwriters to discover how generative song applied sciences can responsibly form the way forward for song advent”…

2) Warner Song Team has signed up for Deezer’s ‘artist-centric’ royalties style in France

Common Song Team isn’t the one primary song corporate to endorse Deezer’s new ‘artist-centric’ royalties style.

On Monday (November 13) it was once showed that Warner Song Team – the arena’s third-largest song rights corporate – has additionally partnered with Deezer at the new payout gadget for recorded song royalties.

That partnership, to start with a minimum of, facilities on one territory: Deezer’s house marketplace of France.

Deezer’s ‘artist-centric’ style was once introduced through the DSP along side Common Song Team in September.

MBW understands that Warner Song Team, like Common, has been receiving royalties from Deezer below an ‘artist-centric’ gadget since October 1 in France…

3) TikTok moves partnership with Spotify and Amazon Song to hyperlink app immediately to song streaming products and services

TikTok has introduced a brand new characteristic known as “Upload to Song App” that shall we its customers save songs they uncover by means of TikTok at the streaming products and services the place they concentrate to their song.

In keeping with a press release from TikTok on Tuesday (November 14), the Upload to Song App characteristic is launching “in partnership with the most important song streaming products and services, together with Amazon Song and Spotify“.

MBW has showed that this selection could also be to be had for Apple Song customers. On Amazon Song, this selection is to be had for High individuals and Amazon Song Limitless shoppers.

Upload to Song App will to start with be rolled out over the approaching weeks for customers within the US and UK with trying out in additional markets to practice.

4) HYBE acquires Latin song label Exile Song, establishes HYBE Latin The usa

South Korea-headquartered song large HYBE has formally expanded into the booming Latin Song marketplace.

On Monday (November 13), the corporate at the back of Ok-pop megastars BTS showed its acquisition of Latin Song corporate Exile Song, an associate label of Spanish language leisure studio Exile Content material.

Exile Content material is a department of Candle Media, which is led through distinguished leisure executives Kevin Mayer and Tom Staggs.

Through obtaining the Exile Song label, HYBE is launching a Mexico-based Latin Song arm known as HYBE Latin The usa, which, in line with the Korea Instances will likely be led through former YG Leisure govt Kah Jong-hyun. The exec takes up the function of CEO on the new department…

5) WARNER MUSIC GROUP FY REVENUES TOP $6BN FOR FIRST TIME; COMPANY’S RECORDED MUSIC STREAMING UP 8.9% YOY IN CALENDAR Q3

Warner Song Team has posted its fiscal This fall (calendar Q3) and FY monetary effects finishing September 30, 2023.

WMG’s general revenues for its complete fiscal yr (the one year ended September 30) “eclipsed” $6 billion ($6.037bn) for the primary time within the corporate’s historical past.

That FY determine – encompassing recorded song, song publishing and different actions – was once up 3.9% YoY at consistent foreign money.

In calendar Q3 (the 3 months ended September 30 and the corporate’s fiscal fourth quarter), WMG generated general revenues of $1.586 billion throughout recorded song, song publishing and different actions. That Q3 earnings determine was once up 4.5% YoY at consistent foreign money.

The quarter incorporated a hit releases from the Barbie soundtrack, FIFTY FIFTY, Ed Sheeran, MISAMO and Zach Bryan…

MBW’s Weekly Spherical-Up is supported through Centtrip, which is helping over 500 of the arena’s best-selling artists maximise their source of revenue and scale back their traveling prices.

 Song Industry International