Icelandic-Chinese language artist Laufey has prolonged her partnership with AWAL globally following the luck of her chart-topping album Bewitched.
Launched on September 8, the album made historical past by means of securing the all time file as the most important debut for a jazz album on Spotify. It debuted at No. 2 on Spotify’s Most sensible Album Debut World chart, trailing simplest in the back of Olivia Rodrigo.
The album’s standout unmarried, From the Get started, lately holds the name of essentially the most streamed jazz music in america for this yr. It has thus far been streamed greater than 167 million occasions on Spotify.
Laufey, who’s in the course of her sold-out North American excursion, has accrued over 1 billion streams throughout more than a few platforms, making her the most important streaming artist from Iceland globally. On Spotify by myself, Laufey has just about 13 million per thirty days listeners.
Bewitched’s luck follows that of her debut full-length album, The entirety I Know About Love, closing yr, which made Laufey the most-streamed Jazz artist on Spotify in 2022.
“AWAL’s steadfast dedication to my inventive autonomy has been very important in offering me the gap and freedom to create tune alone phrases.”
AWAL Senior Vice President Victoria Wishes mentioned Laufey is on a “challenge to carry Jazz to Gen Z.”
Sony Song Team-owned AWAL introduced on Tuesday (November 14) that Laufey would proceed her partnership with the file corporate.
“AWAL’s steadfast dedication to my inventive autonomy has been very important in offering me the gap and freedom to create tune alone phrases. Their pressure and modern imaginative and prescient for the tune business runs in the course of the corporate, and I’m over the moon to increase our partnership,” Laufey mentioned.
Max Gredinger, Spouse at Foundations Artist Control, mentioned: “AWAL has understood and shared Laufey’s imaginative and prescient of bringing jazz and classical tune to her era from the get-go.”
“Thanks to Lonny Olinick, Bianca Bhagat, Pete Giberga, Paul Hitchman, Justin Macchio, Cami Opere, Rob Stringer, Francesca Burton, Laura Ray, Nathan Liddle-Hulme, Jess Turbines, Nicki Shamel, Victoria Wishes, Richie Marcello-Williams, Steph Gaber, and all the different passionate those that make up the group for his or her indivisible trust on this generational artist; we’re excited to proceed our partnership.”
AWAL CEO Lonny Olinick additionally commented at the partnership, pronouncing: “Laufey is the artist you dream of getting a possibility to paintings with. She is a generational skill—that skill is simplest matched by means of her improbable willpower to her craft.”
“She has constructed a fiercely devoted fanbase and understands what it takes in these days’s international to continuously problem and interact them. The alternatives forward for Laufey are endless and I couldn’t be prouder to proceed our dating.”
“Laufey is the artist you dream of getting a possibility to paintings with. She is a generational skill — that skill is simplest matched by means of her improbable willpower to her craft.”
Lonny Olinick, AWAL
AWAL Basic Supervisor Bianca Bhagat mentioned: “Running with Laufey, Max and all of the Foundations group during the last two years has been a dream collaboration and I couldn’t be extra happy with what we’ve constructed up to now or extra extremely joyful to proceed the partnership. Laufey is an plain famous person and an odd skill with an exhilarating and impressive imaginative and prescient for her occupation. It’s an honor to assist carry that shared imaginative and prescient to lifestyles on a daily basis.”
Raised between Reykjavík and Washington, DC, with annual visits to Beijing, Laufey (pronounced lāy-vāy) launched her debut unmarried Boulevard by means of Boulevard in 2020. It went directly to most sensible the Icelandic radio charts.
Song Trade International