Common Tune Crew-owned artist and label products and services corporate Virgin Tune Crew has expanded its operations into Lagos, Nigeria.
Revered song govt, Olukorede “Kay” Ikazoboh has been named Head of Virgin Tune Nigeria and can oversee the corporate’s operations out there.
Some of the first offers introduced within the area through Virgin come with partnerships with Dvpper, described through Virgin as “certainly one of Nigeria’s freshest Afrobeats labels”, solo artist Reekado Banks, in addition to a unmarried with Darkoo that includes Ayra Starr.
A extensively revered song supervisor by the use of her personal Kimani Moore Leisure, Ikazoboh has helped to lead the careers of artists similar to Odunsi the Engine, Mowalola, and Taylwar.
She additionally served in quite a few positions in Rising Markets for Warner Tune Crew.
Common Tune Crew introduced Virgin Tune Crew as a brand new world department in September 2022, consolidating all of its current artist products and services companies.
The ones companies come with (i) Ingrooves, the song distribution and advertising and marketing company received through UMG in 2019, and (ii) Virgin Tune Label and Artist Services and products, which used to be introduced through Common in 2021.
Each turned into subsidiaries of the brand new world VMG department, along mtheory Artist Partnerships, which UMG ingested as a part of the ‘acqui-hire’ of mtheory’s founders (JT Myers and Nat Pastor) as Co-CEOs of VMG.
Virgin Tune Crew has had a presence in Africa since 2021 when the corporate, by the use of Ingrooves, received South Africa’s Electromode, a distinguished impartial song distributor within the area.
Remaining yr Virgin additionally introduced a devoted African label products and services department with greater than 15,000 titles, 50 label companions and 100 + artists from greater than 25 African nations.
Virgin Tune Crew may be increasing in different places on the earth, like within the Heart East for instance, the place Common Tune Crew just lately received UAE-based Chabaka Tune, with that corporate now changing into a part of UMG’s Virgin Tune Crew.
Virgin Tune claims to have “performed a significant function in most of the global’s rising common song genres, together with Afrobeats, música Mexicana, Okay-pop and others”.
“The worldwide urge for food for the improbable musical creativity springing from Africa hasn’t ever been more potent.”
Nat Pastor, Virgin Tune Crew
Nat Pastor, co-CEO of Virgin Tune Crew mentioned: “The worldwide urge for food for the improbable musical creativity springing from Africa hasn’t ever been more potent.
“Setting up a presence in Nigeria is some other essential step in our dedication to serving impartial African artists and marketers during the area.”
Michael Roe, Managing Director Virgin Tune Global, mentioned: “Kay is understood during Nigeria as a champion of impartial labels and artist building.
“Her relationships, experience and perception into the native marketplace make her the very best govt to guide our operations on this crucial song marketplace.”
“Nigeria has transform a massively essential inventive hub, generating probably the most most fun song anyplace on the earth.”
Olukorede “Kay” Ikazoboh
Added Ikazoboh: “Nigeria has transform a massively essential inventive hub, generating probably the most most fun song anyplace on the earth.
“I’m having a look ahead to running with impartial labels and artists to lend a hand them construct their fan bases each right here and world wide. I’m actually commemorated to guide this project with my workforce and stay up for the improbable adventure forward.”Tune Trade International