Ferragamo Faucets Tyler Mitchell for Marketing campaign on the Uffizi Gallery – ARTnews.com


For visuals selling the manufacturers imminent Fall/Wintry weather 2023 assortment, the Italian style Ferragamo introduced on photographer Tyler Mitchell to seize Renaissance-inspired visuals shot on the Uffizi Gallery in Florence.

Director Maximilian Davis’s 2nd marketing campaign as the home’s newly appointed director options fashions donning swish Ferragamo garments sooner than backdrops published with Italian art work from the Uffizi’s assortment. In a commentary pronouncing the Uffizi collaboration, Davis mentioned, “The Renaissance is hardwired into Florence.”

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NEW YORK, NY - MAY 31:  Leon Black and Debra Black attend MOMA's Party in the Garden 2018 at The Museum of Modern Art on May 31, 2018 in New York City.  (Photo by Andrew Toth/Getty Images for The Museum of Modern Art)

Works from the fifteenth and sixteenth centuries have been a few of the scenes that gave the impression in his photographs for Ferragamo. Fashions have been posed in entrance of canonical topics: Italian nobles, biblical figures, and Tuscan landscapes visual in works like Botticelli’s The Annunciation of San Martino alla Scala (1481) and Piero della Francesca’s Diptych of Federico da Montefeltro and Battista Sforza (1467–72). At more than a few issues, Mitchell additionally serves as a style.

Over the last few years, Mitchell has won a following for his imagery that experience focused Black topics, starting from the well-known to unrecognized. In 2020, Mitchell joined the roster of Jack Shainman Gallery; he used to be simply 25 on the time. Now not lengthy previously, he’d been the topic of a touring museum exhibition that opened on the Fotografiemuseum in Amsterdam and traveled to New York on the Global Heart of Pictures in 2019.

Mitchell’s paintings has collapsed divisions between the worlds of favor and artwork. In 2021, Mitchell advised Artwork in The usa that he leans on his background in filmmaking to tell his artwork and industrial initiatives, pronouncing, “I recall to mind myself as principally a director.”



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