R.I.P. Clarence Avant, Godfather of Black Leisure (1931-2023) | Tributes


BEVERLY HILLS, CA – FEBRUARY 09: (L-R) Alex Avant, Jacqueline Avant, Clarence Avant, Nicole Avant, and Ted Sarandos attend the Pre-GRAMMY Gala and GRAMMY Salute to Business Icons Honoring Clarence Avant at The Beverly Hilton Lodge on February 9, 2019 in Beverly Hills, California. (Picture through Michael Kovac/Getty Pictures for The Recording Academy)

After I say legend, it’s inside of the dictionary definition: person who is known and well known for doing atypical issues in their box. The ironic factor is that individuals inside of the ones fields occasionally mentioned they did not know precisely what Clarence Avant did, what his name used to be, or how he did it, however the effects spoke for themselves. I got here throughout him now not simplest on the planet of leisure, however on the planet of politics the place he raised cash for former Presidents Invoice Clinton and Barack Obama. He additionally helped Muhammad Ali, Hank Aaron, Jim Brown and different sports activities figures. Invoice Withers mentioned that he equipped the large transition from his lifestyles as a certified air craft mechanic to being wanted within the tune global.  

The report labels that Mr. Avant based within the Nineteen Sixties and 70s had been chargeable for liberating the paintings of trailblazing artists together with Jimmy Jam and Terry Lewis in addition to Invoice Withers. He additionally received a name for being a sought-after mentor and marketing consultant to such giants as Irving Azoff, Jheryl Busby, Sean Combs, Snoop Dogg, Kenny “Babyface” Edmonds, Jamie Foxx, David GeffenWhitney Houston, Reginald Hudlin, Jimmy Iovine, Jay-Z, Quincy Jones, Queen Latifah, Jon Platt, Antonio “L.A.” Reid, Sylvia Rhone, Lionel Richie, Pharrell Williams and plenty of others. 

For his atypical paintings on the planet of tune he used to be inducted into the Rock and Roll Corridor of Status through Lionel Richie in 2021, and the video they put in combination to introduce him stays one in all my favorites. (See Under.)

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He additionally gained a celeb at the Hollywood Stroll of Status for his contributions.

HOLLYWOOD, CA – OCTOBER 07: Song Government Clarence Avant attends a rite honoring him with a celeb at the Hollywood Stroll of Status on October 7, 2016 in Hollywood, California. (Picture through Matt Winkelmeyer/Getty Pictures)



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