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The Idol, the brand new HBO display starring The Weeknd, debuted to, erm, asymmetric critiques at Cannes the day before today. Nonetheless, that didn’t save you the forged from hanging on a killer show at the pink carpet, the place the singer persisted one of the vital good horological developments of 2023. The Weeknd’s surprising gem-set Piaget, the Limelight Gala Prime Jewellery Watch, was once technically designed for—and advertised to—ladies. “Greater than a ladies’s luxurious watch…” reads just a little of replica on Piaget’s web site. You’ll be able to say that once more.
There’s a explanation why manufacturers and watch boutiques alike are shunning gendered categorization increasingly in this day and age. For starters, it doesn’t make a ton of sense to place a label on one thing this is worn at the wrist. Watches are divided via gender merely as a result of their measurement—normally ladies’s watches are smaller—or as a result of they’re lined in diamonds, like The Weeknd’s Piaget. However males are embracing smaller watches en masse—they usually’re cozying as much as diamonds, too. (The most important vendor finally weekend’s Geneva auctions was once a Rolex Daytona 6270, lined in gem stones, which moved for three,690,000 Swiss francs).
Bearing in mind what we’ve noticed on males’s wrists the previous couple of years, it’s humorous to look the Piaget Limelight solid as an eye fixed only for women. The watch hits the entire marks a contemporary super-collector needs from a work of their assortment: Set with sapphires and diamonds, it downright roars with bling, no longer in contrast to your favourite celebrities’ Jacob & Co. stunners or bust-down Rolexes. Additionally, there are handiest 8 of them on the earth, and there’s not anything an eye fixed collector likes greater than bragging rights.
Around the superstar universe, stars are plucking “women” watches from previous and provide to spherical out their collections. No person has differentiated themselves as a collector relatively like Unhealthy Bunny, who makes use of those items to precise his increased style. He introduced his personal ladies’s Patek Philippe Ellipse to his 2022 GQ shoot, and has been noticed each on the Grammys and courtside at an NBA sport dressed in antique items from Audemars Piguet’s women assortment. As a result of he’s no longer scared of watches with those old-fashioned labels, his wrist has appeared extra thrilling and numerous than any person else’s in Hollywood.
